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Mastering Focus Groups and Depth Interviews
In this practical handbook, author Roger Straus shares insights, tips, and wisdom acquired from his decades-spanning career as a moderator and depth interviewer. You'll find practical tips for responding to an RFP (including budget considerations that are not always obvious), planning a depth-research project, working with research facilities, conducting the research, and conveying your findings to your clients. Focusing on six applications for depth methods, Straus explains that focus groups and depth interviews can be used for much more than preliminary research and ideation exercises. He takes you through the Five-Question process for planning a group, addressing Who?, How Many?, Where? W...
Roger W. Straus
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Using Sociology
Twelve chapters introduce major areas and key concepts in sociology and emphasize their practical applications. Covering theory, history, and methodology, the book provides a concise overview of the field. Chapters address social psychology, medical sociology, organizational theory, criminology, community, American public policy, and the promotion of peace. A glossary is included. Contributors include professors of sociology and planning, market researchers, and consultants. Annotation copyrighted by Book News, Inc., Portland, OR
Hothouse
An account of the book publisher who is home to more Nobel Prize-winning writers than any other publishing house in the world reveals the era and city that built FSG through the stories of two men--Roger Straus and Robert Giroux.
Doing Sociology
This successor to the well-known Using Sociology covers standard topics found in any sociology textbook. Doing Sociology walks lay readers through the steps of doing real-life sociological practices as conducted by experts in the field. The contributors to this volume range from university and college faculty, government sociologists, and practitioners from the private sector. Each of the chapters is by intention and design a personal statement, a case study illustrating how the authors practice sociology in their own words and style, giving readers a clearer understanding of what sociologists do outside of teaching in universities. And most importantly, an understanding of what they could do with sociology. Readable, relevant, and accessible, Doing Sociology is an invaluable resource as a stand-alone course reader or as a supplement to a traditional textbook.
Strategic Self-Hypnosis
The classic, best-selling guide to self-improvement through self-hypnosis—completely updated, with new techniques. What would you and your life be like if you could reach your peak potential and become the person you want to be? Any of the things you imagine could be yours if you take back control over your thoughts and feelings by following the principles and methods of strategic self hypnosis, which have been used successfully by thousands of people since 1982. Now these proven, easy-to-use methods have been updated to provide you with even more effective techniques that will unleash the power of your creative imagination, allowing you to: stop suffering from stress and worry; overcome b...
Using Sociology
Twelve chapters introduce major areas and key concepts in sociology and emphasize their practical applications. Covering theory, history, and methodology, the book provides a concise overview of the field. Chapters address social psychology, medical sociology, organizational theory, criminology, community, American public policy, and the promotion of peace. A glossary is included. Contributors include professors of sociology and planning, market researchers, and consultants. Annotation copyrighted by Book News, Inc., Portland, OR
The New Order
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Creative Self-Hypnosis
DE-HYPNOTIZE YOURSELF AND EMPOWER YOUR LIFE , WORK AND RELATIONSHIPS We are all victims of “post-natal suggestion.” By learning how to use your thoughts, feelings and imagination through the dramatic new approach to self-hypnosis presented for the first time in this book, you can become more fully alive—and make your life and yourself what you want them to be. Grounded in state-of-the-art clinical sociology, this wide-awake approach to self-hypnosis enables you to use your creative imagination to redirect and empower all areas of your life without having to “put yourself in a trance.” Rather, you will learn how to free yourself from the “trance” of everyday life limitations and...
