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Literary Pragmatics (Routledge Revivals)
Up until the mid-1980s most pragmatic analysis had been done on spoken language use, considerably less on written use, and very little at all on literary activity. This has now radically changed. ‘Pragmatics’ could be informally defined as the study of relationships between language and its users. This volume, first published in 1991, seeks to reposition literary activity at the centre of that study. The internationally renowned contributors draw together two main streams. On the one hand, there are concerns which are close to the syntax and semantics of mainstream linguistics, and on the other, there are concerns ranging towards anthropological linguistics, socio- and psycholinguistics. Literary Pragmatics represents an antidote to the fragmenting specialization so characteristic of the humanities in the twentieth century. This book will be of lasting value to students of linguistics, literature and society. Roger D. Sell discusses the reissue of Literary Pragmatics here: http://www.routledge.com/articles/roger_d._sell_discusses_the_reissue_of_literary_pragmatics/
Literature as Communication
This book offers foundations for a literary criticism which seeks to mediate between writers and readers belonging to different historical periods or social groupings. This makes it, among other things, a timely intervention in the postmodern culture wars, though the theory put forward will be of interest not only to students of literature and culture, but also to linguists. Sell describes communication in general as strongly interactive, as very much affected by the disparate situationalities of sending and receiving, yet as by no means completely determined by them. Seen this way, men and women are both social beings and individuals, capable of empathizing with sociohistorical formations which are alien to them, sometimes even to the extent of changing their own life-world. By treating literary activity as communicational in this same dynamic sense, Sell radically modifies the main paradigms of twentieth-century literary theory, casting much new light on questions of genre, interpretation, affect and ethics.
Mediating Criticism
In the twentieth century, literature was under threat. Not only was there the challenge of new forms of oral and visual culture. Even literary education and literary criticism could sometimes actually distance novels, poems and plays from their potential audience. This is the trend which Roger D. Sell now seeks to reverse. Arguing that literature can still be a significant and democratic channel of human interactivity, he sees the most helpful role of teachers and critics as one of mediation. Through their own example they can encourage readers to empathize with otherness, to recognize the historical achievement of significant acts of writing, and to respond to literary authors’ own faith in communication itself. By way of illustration, he offers major re-assessments of five canonical figures (Vaughan, Fielding, Dickens, T.S. Eliot, and Frost), and of two fascinating twentieth-century writers who were somewhat misunderstood (the novelist William Gerhardie and the poet Andrew Young).
Communicational Criticism
Further developing the line of argument put forward in his Literature as Communication (2000) and Mediating Criticism (2001), Roger D. Sell now suggests that when so-called literary texts stand the test of time and appeal to a large and heterogeneous circle of admirers, this is because they are genuinely dialogical in spirit. Their writers, rather than telling other people what to do or think or feel, invite them to compare notes, and about topics which take on different nuances as seen from different points of view. So while such texts obviously reflect the taste and values of their widely various provenances, they also channel a certain respect for the human other to whom they are addresse...
Literary Community-Making
The writing and reading of so-called literary texts can be seen as processes which are genuinely communicational. They lead, that is to say, to the growth of communities within which individuals acknowledge not only each other's similarities but differences as well. In this new book, Roger D. Sell and his colleagues apply the communicational perspective to the past four centuries of literary activity in English. Paying detailed attention to texts both canonical and non-canonical by Amelia Lanyer, Thomas Coryate, John Boys, Pope, Coleridge, Arnold, Kipling, William Plomer, Auden, Walter Macken, Robert Kroetsch, Rudy Wiebe and Lyn Hejinian, the book shows how the communicational issues of addressivity, commonality, dialogicality and ethics have arisen in widely different historical contexts. At a metascholarly level, it suggests that the communicational criticism of literary texts has significant cultural, social and political roles to play in the post-postmodern era of rampant globalization.
A Humanizing Literary Pragmatics
In much of his earlier work Roger D. Sell was shaping literary studies, historical perspectives, and pragmatics into a fluent interdisciplinarity. This enabled him to explore the fundamentally human relationships which develop between literary writers and those who respond to them. Literary writers, through their handling of deixis, evaluative and modal expressions, tellability, politeness norms, and genre expectations, activate the same interpersonal function of language as do other language users, and respondents’ hermeneutic contextualizations of literary texts are no less standard as a pragmatic procedure. Not that context is completely determinative. In Sell’s account, human beings ...
Literary Communication as Dialogue
As traced by Roger D. Sell, literary communication is a process of community-making. As long as literary authors and those responding to them respect each other’s human autonomy, literature flourishes as an enjoyable, though often challenging mode of interaction that is truly dialogical in spirit. This gives rise to author-respondent communities whose members represent existential commonalities blended together with historical differences. These heterogeneous literary communities have a larger social significance, in that they have long served as counterweights to the hegemonic tendencies of modernity, and more recently to postmodernity’s well-intentioned but restrictive politics of iden...
Brainfluence
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This sc...
Literature as Dialogue
How is it that some texts achieve the status of literature? Partly, at least, because the relationship they allow between their writers and the people who respond to them is fundamentally egalitarian. This is the insight explored by members of the Åbo literary communication network, who in this new book develop fresh approaches to literary works of widely varied provenance. The authors examined have written in Ancient Greek, Táng Dynasty Chinese, Middle, Modern and Contemporary English, German, Romanian, Polish, Russian and Hebrew. But each and every one of them is shown as having offered their human fellows something which, despite some striking appearances to the contrary, amounts to a w...
The Ancient Languages of Europe
This book, derived from the acclaimed Cambridge Encyclopedia of the World's Ancient Languages, describes the ancient languages of Europe, for the convenience of students and specialists working in that area. Each chapter of the work focuses on an individual language or, in some instances, a set of closely related varieties of a language. Providing a full descriptive presentation, each of these chapters examines the writing system(s), phonology, morphology, syntax and lexicon of that language, and places the language within its proper linguistic and historical context. The volume brings together an international array of scholars, each a leading specialist in ancient language study. While designed primarily for scholars and students of linguistics, this work will prove invaluable to all whose studies take them into the realm of ancient language.
