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The Use of English in Institutional and Business Settings
This book explores the intercultural problems related to the widespread use of English in written and oral communication by native and non-native speakers in institutional and business settings. Each chapter looks at a different set of issues emerging from the confrontation of cultures across national, institutional and organizational discourse communities, taking an intercultural or cross-cultural approach. The focus is on workplace settings, both in institutional and business contexts (e.g. politics, public services, media, international corporate communication, advertising, business negotiations, etc.). The theme is all the more interesting today not only in consideration of the sheer magnitude of this phenomenon and its capillary spread, but above all on account of the pervasive penetration of English into professional and workplace contexts as a communication language also for local/internal communication. The complexity of intercultural communication as an object of research is reflected in the variety of the topics explored, the range of settings investigated, and the diversity of methodological approaches taken.
English in the German-speaking World
A collection of studies on the role of English in German-speaking countries, covering a broad range of topics.
English in Computer-Mediated Communication
This book addresses the nature of English use within contexts of computer-mediated communication (CMC). CMC includes technologies through which not only is language transmitted, but cultures are formed, ideologies are shaped, power is contested, and sociolinguistic boundaries are crossed and blurred. The volume therefore examines the English language in particular in CMC – what it looks like, what it accomplishes, and what it means to speakers.
The Riches of Intercultural Communication
This book exemplifies that research into linguistic and cultural diversity not only contributes to the reduction of unjust human relations, but also has its own added value in creating and exposing new connections, relationships, identities, and communities through intercultural communication.
Specialised Languages in the Global Village
The status of LSP (Languages for Specialised Purposes) in the contemporary socio-cultural context is an ongoing central issue of scholarly debate. Specialised Languages in the Global Village examines the impact of globalisation on intercultural communication within specialised communities of practice. The contributions to the volume provide linguistically and pedagogically-informed discussion on modes of communication practice in professional and institutional domains, frames of social action and the construction of professional identities. The contributors also address issues of languages and social entrepreneurship, and the acquisition and development of linguistic/cultural competence in f...
Mass Theatre in Interwar Europe
Ideological heterogeneity in mass plays in Flanders and the Netherlands In many European countries mass theatre was a widespread expression of ‘community art’ which became increasingly popular shortly before the First World War. From Max Reinhardt’s lavish open-air spectacles to socialist workers’ Laienspiel (lay theatre), theatre visionaries focused on ever larger groups for entertainment as well as political agitation. Despite wide research on the Soviet and German cases, examples from the Low Countries have hardly been examined. However, mass plays in Flanders and the Netherlands had a distinctive character, displaying an ideological heterogeneity not seen elsewhere. Mass Theatre in Interwar Europe studies this peculiar phenomenon of the Low Countries in its European context and sheds light on the broader framework of mass movements in the interwar period.
Communications
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Kooperation und Effizienz in der Unternehmenskommunikation
Zentrales Thema des Bandes ist die Optimierung von Kommunikationsabläufen inner- und außerhalb von Unternehmen. Es werden Fallstudien und Lösungskonzepte zu folgenden Themenbereichen vorgestellt: Interpretations- und Transferprobleme im interkulturellen Kontext; internationale Wirtschaftskontakte (Mediation, Investor Relations, Co-Branding); Wertvorstellungen und Überzeugungsarbeit in Werbeauftritten; Trainingskonzepte (Konfliktbearbeitung).
