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Communication Management
Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
Recent Advances in Manufacturing Modelling and Optimization
This book presents the selected proceedings of 2nd International Conference on Recent Advances in Manufacturing (RAM 2021). The book provides insights to current research trends and opportunities in modelling and optimization of manufacturing processes and systems. The topics covered include modelling analysis, computing and simulation, traditional and non-traditional optimization techniques, surface coating methods, additive manufacturing processes, CAD/CAM, robotics and automation, welding and joining processes, supply chain management and CAE and reverse engineering. This book will be a good reference for beginners, researchers and professionals interested in modelling and optimization related to manufacturing engineering and related fields.
Virtual Services in the Health Sciences Library
Virtual services have been part of health sciences libraries for a long time in various forms, including the provision of reference and research services via email or chat, availability of online instruction, access to electronic materials, and the curation of virtual research guides. But when the COVID-19 pandemic forced many libraries to close their doors and pivot to virtual services almost overnight. Moving all services remote, even for just a short time, did highlight what worked well and what did not. The situation increased visibility of these services and made patrons more aware of what was available, perhaps making them more likely to expect and use those services in the future. In ...
The Human Factors of Thermal Comfort, with Implications for Energy Efficiency
This book explores the intricate relationship between human comfort and energy efficiency, focusing on thermal comfort as a key factor in building energy usage. By integrating insights from engineering, psychology, and social sciences, it provides a comprehensive framework for understanding how human behaviour impacts energy consumption. This book is ideal for researchers, engineers, and energy policymakers interested in advancing sustainable practices. Its multidisciplinary approach offers practical solutions for improving energy efficiency while maintaining comfort standards, making it essential reading for those striving to create more energy-conscious environments.
Advances in Applied Economic Research
This proceedings volume aims to provide new research methods, theories and applications from various areas of applied economic research. Featuring papers from the 2016 International Conference on Applied Economics (ICOAE) organized by the University of Nicosia and the Western Macedonia University of Applied Sciences, this volume presents cutting edge research from all areas of economic science that use applied econometrics as the method of analysis. It also features country specific studies with specific economic policy analyses and proposals. Applied economics is a rapidly growing field of economics that combines economic theory with econometrics to analyse economic problems of the real wor...
“You're Muted"
Through the frame of Zoom, this collection of essays examines the rapid emergence of videoconferencing in everyday life under COVID-19, its preexisting performative logic, and the ongoing implication of these practices for millions of individuals and institutions. The year 2023 marked the end of the World Health Organization's classification of the COVID-19 outbreak as a “public health emergency of international concern,” yet many of the organizational and institutional restructurings that occurred in the rapid response to the pandemic have remained firmly in place. The prevalence of videoconferencing in everyday life marks one such instance, not only highlighting the dramatic social and...
The Green Economy Transition in Europe
The Green Economy Transition in Europe: Strategies, Regulations, and Instruments aims to investigate the current green economic and financial practices, strategies and regulations in Europe, the European Union and its member states. In this context, the EU's current green economic policies, instruments and practices will be discussed and analyzed. The study seeks to answer the question: “Did climate change and the unsustainability of fossil resources initiate the green transformation in Europe in the area of finance and economy, and how were the tools, policies and regulations used for this shape in the green economy?”. This study differs from previous studies with an interdisciplinary approach, focusing in detail on green economic transition and transformation issues in Europe and the EU.
Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge
This book discusses recent research and applications about intelligent processing practices and tools for e-commerce data, information and knowledge. The authors first explain how advances in intelligent processing of data, information and knowledge that has wildly been used in e-commerce applications. They then show how this brings new opportunities and challenges for processing e-commerce data, information and knowledge. The book, made up of contributions from both academia and industry, aims to present advances in artificial intelligence to collect, process, and mining Data, information and knowledge, such as new algorithms and techniques in the field, foundational theory and systems, as well as practical e-commerce applications. Some of the topics discussed include AI for e-commerce, such as machine learning, deep learning; personalized service recommendation to e-commerce; modeling, description, and verification for data, information and knowledge; and task scheduling and performance optimization for large-scale concurrency.
