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The Salesman of the Century
In the last 20 years, Ron Popeil's incredible inventions--including Veg-o-Matic, Pocket Fisherman, and the Inside the Shell Egg Scrambler--have grossed over $300 million in sales. This book tells his amazing rags-to-riches story. But wait, there's more! Ron also gives invaluable advice to budding entrepreneurs on how to profit in the home shopping business or any business venture. Photos.
But, Wait! There's More!
The inside, authoritative story of the Popeils and their creative and marketing genius ; the story of remarkable gadgets that make our lives easier.
The Age of Charisma
Charisma encompasses power, popularity, and influence. Yet behind the curtain, complexity, chaos, and insecurity lurk. Examining the lives of charismatic personalities in a variety of fields (religion, entertainment, business, sects, etc) a picture emerges of distorted, unfulfilled souls yearning for the limelight by an inescapable force they cannot understand yet which fuels their very existence. The Age of Charisma: Understanding the Charismatic Personality examines personalities from their earliest upbringings to their often tragic end, examining the similarities that brings the charismatic to the glowing stage of fame that only temporarily assuages wounds from unhappy childhoods. The cha...
As Seen on TV
Do you want thicker, fuller hair? How about a bigger bustline? A smaller waistline? Or buns of steel? Are you troubled by garden pests, unsightly stains, or an inexplicable desire to look like Richard Simmons? If you answered "Yes" to these questions, we can't really help you. But you might enjoy As Seen on TV, an illustrated history of the greatest gizmos and gadgets ever hawked on television. Here are the real-life stories of Ginsu Knives, K-Tel Records, the Clapper, the Thighmaster, NordicTrack, Time-Life Books, and dozens of other products that have broken the backs of UPS delivery men everywhere. This nostalgic tribute is jam-packed with color photography, fascinating trivia, and loads ...
Inventors at Work
Inventors at Work: The Minds and Motivation Behind Modern Inventions is a collection of interviews with inventors of famous products, innovations, and technologies that have made life easier or even changed the way we live. All of these scientists, engineers, wild-eyed geniuses, and amateur technologists have dedicated their lives to the pursuit of that singular Eureka! moment in their laboratories or garages. Each has altered the modern world as we know it in some significant way. The conversations will show budding tinkerers, professional inventors, educators, and onlookers how the top minds in the field come up with ideas and manage the first steps of inspiration, how they experiment prod...
So, You Have a Great Idea!
If you want to successfully develop and market your new, unique idea, this book is for you. Learn by using this real-world, step-by-step approach to making your idea become a commercial success. This book takes the frustration out of helping you take the next step, and each subsequent step in your product’s development. If it’s time that you actually knew how to make it happen, So You Have A Great Idea! will show you how. If you want to make a prototype, apply for a patent, design the best packaging, market your product at trade shows and successfully reach buyers that will purchase your product, you can make it happen. Easily understand how to set up your new business and overcome devel...
The Coaching Habit
Coaching is an essential skill for leaders. But for most busy, overworked managers, coaching employees is done badly, or not at all. They're just too busy, and it's too hard to change. But what if managers could coach their people in 10 minutes or less? In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Coaching is an art and it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer, or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom ...
The Top 20%
The Top 20%: Why 80% of small businesses fail at SALES & MARKETING and how you can succeed is a new book published by best-selling author and industry veteran Dustin W Ruge. In the book, Dustin covers the critical aspects as to why 80% of small businesses fail and how to successfully create a sales and marketing strategy that can help get any small business professional to the top 20% in their industry. Book Endorsements From Sales Industry Leaders: “Anyone who’s ever wanted to become a top-notch small business owner can confidently benefit from the down-to-earth knowledge in this book.” —Michael LeBoeuf, Best-Selling Author of How to Win Customers and Keep Them for Life “It's amazing to find someone like Dustin, who has such an understanding of professional advertising.” —Larry Deutsch, Founder and President, Patient Marketing Specialists “Outstanding! A must-read for anyone who wants a successful career as a business professional.” —Christopher Levinson, Administrator of Vititoe Law Group/Consumer Advocate “This book is going on my ‘must-read list’ for all my new clients!” —Stephen Fairley, CEO, The Rainmaker Institute
But Wait ... There's More!
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy...
