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Corporate Reputation and Competitiveness
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Power Verbs for Career Consultants, Coaches, and Mentors
Electrify all your personal interactions, and help all your colleagues and clients reach their full potential! The right verbs • make you unforgettable • ignite passion and illuminate purpose • make people desperately want to take action Grab the right verb and use it the right way to: Help others find new strength and perseverance Celebrate successes and kindle new sparks of possibility Transform obstacles into challenges that can be attacked and overcome Build powerful teams and support networks Use every form of communication to transform mentees’ opportunities and lives Jam-packed with examples drawing on thousands of years of storytelling, literature, and experience Indispensable for everyone who wants to help others succeed and flourish!
Reputation Capital
• ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • ... strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • ... legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more espe...
Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this
Essentials of Corporate Communication
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Power Verbs
A brand new collection of tools for communicating with incredible power… 5 authoritative books, now in a convenient e-format, at a great price! 5 eBooks help you supercharge all your verbal and written communications with the most potent tool in the English language: power verbs! Electrify your communications with the most compelling, commanding, and persuasive tools in the English language: power verbs! In this five eBook collection, world-class communicators Dr. Michael Lawrence Faulkner and Michelle Faulkner-Lunsford show how to choose and use the right power verbs for every situation -- to lead, win, and guide others to flourish. Jam-packed with examples from thousands of years of stor...
Negotiated Settlements in Bribery Cases
This thought-provoking book examines the scope, benefits and challenges of negotiated settlements as an enforcement mechanism in bribery cases, and demonstrates the need for a more harmonized and principled approach to deterring corporate bribery. Written by a global team of experts with backgrounds in legal practice, policy work and academia, it offers a truly international perspective, considering negotiated settlements in view of a variety of different legal systems and traditions.
Research Companion to Corruption in Organizations
This is a very timely book. The coverage it gives to the topic is superb. The individual, organisational and institutional causes of corruption are laid out along with analyses of the choices that we all have to make to deal with its consequences. In these times of increased scouting of corporate behaviour, there is something to learn here for policy makers, corporate leaders and researchers alike. Paul Sparrow, Lancaster University, UK Ronald Burke and Cary Cooper have assembled the most comprehensive volume of work available today on the topic of organizational corruption. However, the volume is far-reaching in more than just its content. In addition to attracting some of the most widely-r...
Corporate reputation
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appea...
Crisis Communication in the Digital Age
Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis.
