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Developing Successful Global Strategies for Marketing Luxury Brands
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financ...
Dirección comercial : guía de estudio
Esta publicación está pensada para aquellos alumnos que se inician en el estudio del marketing independientemente de su procedencia dentro del área de las ciencias sociales. Para todos ellos, este documento representa una herramienta básica para el aprendizaje de esta materia, ya que aporta los fundamentos o conceptos básicos del marketing y una estructura que cubre un amplio abanico de áreas de marketing (investigación de mercados, comportamiento consumidor y marketing estratégico, entre otras) e incluye unas ilustraciones que van a favorecer su aprendizaje. La publicación también aporta en cada capítulo toda una serie de tareas a realizar con las que poder afianzar y aplicar los...
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
Don't Try This at Home
Step into the booth. Check your judgments at the curtain. Close your eyes. Listen: you can hear the voices of the visitors who sat here before you: some of the most twisted, drug-addled, deviant, lonely, lost, brilliant characters ever to be caught on film. What do you have to offer the booth?
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Las mujeres en el radicalismo argentino 1890-2020
Este libro examina la participación de la mujer dentro del marco de la Unión Cívica Radical desde la década de 1890. Relata las luchas para lograr el reconocimiento de los derechos cívicos y la efectiva inclusión en espacios de poder. Muestra el valor de las pioneras, la formación de sus propios comités, la resistencia ante las dictaduras, los comienzos de la organización femenina en la estructura partidaria, la aprobación de la ley que les permitió elegir y ser elegidas, y el modo en que las protagonistas debieron sortear enormes dificultades para pasar del ámbito privado al público. Este detallado y bien documentado estudio es la primera investigación integral que se encara s...
EUA Bologna Handbook
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Humanities
"The one source that sets reference collections on Latin American studies apart from all other geographic areas of the world.... The Handbook has provided scholars interested in Latin America with a bibliographical source of a quality unavailable to scholars in most other branches of area studies." —Latin American Research Review Beginning with volume 41 (1979), the University of Texas Press became the publisher of the Handbook of Latin American Studies, the most comprehensive annual bibliography in the field. Compiled by the Hispanic Division of the Library of Congress and annotated by a corps of more than 130 specialists in various disciplines, the Handbook alternates from year to year b...
