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Dirección comercial : guía de estudio
Esta publicación está pensada para aquellos alumnos que se inician en el estudio del marketing independientemente de su procedencia dentro del área de las ciencias sociales. Para todos ellos, este documento representa una herramienta básica para el aprendizaje de esta materia, ya que aporta los fundamentos o conceptos básicos del marketing y una estructura que cubre un amplio abanico de áreas de marketing (investigación de mercados, comportamiento consumidor y marketing estratégico, entre otras) e incluye unas ilustraciones que van a favorecer su aprendizaje. La publicación también aporta en cada capítulo toda una serie de tareas a realizar con las que poder afianzar y aplicar los...
Aile işletmelerinde aile etkisi ve örgütsel ustalık kavramlarının işletme performansı üzerindeki etkilerinin incelenmesi
Ülke ekonomileri içerisinde oldukça büyük bir paya sahip olan aile işletmeleri, 1990’lı yıllardan bu yana yerli ve yabancı literatürde sıklıkla ele alınan önemli bir kavramdır. Aile işletmeleri, aile ve işletme olmak üzere iki ayrı sistemi bünyesinde barındırıyor olması itibariyle karmaşık yapılar olup, işletme performansını etkileyen çok farklı dinamikleri bünyesinde barındırmaktadır. Bu çalışmada, aile sitemine bağlı dinamiklerin “aile etkisi” adı altında işletme performansı üzerindeki etkileri ele alınmıştır. Çalışmayı literatürdeki pek çok çalışmadan faklı kılan unsur, aile etkisinin işletme performansı üzerindeki etki...
XXX Congreso Internacional de Marketing AEMARK 2018 Barcelona
Es un honor y un privilegio para el Área de Marketing del Departamento de Empresa de la Universitat Autònoma de Barcelona (UAB) organizar, junto con AEMARK, el XXX Congreso Internacional de Marketing AEMARK 2018 los días 5, 6 y 7 de septiembre de 2018. El Congreso se celebrará en la Casa de Convalecencia en Barcelona, unas magníficas instalaciones modernistas propiedad de la UAB. En primer lugar, es preciso señalar que con la organización del XXX Congreso Internacional de Marketing AEMARK 2018 asumimos el compromiso de continuar haciendo visible el carácter académico y profesional de nuestro Congreso, la transferencia de conocimiento a la sociedad y su indudable proyección internac...
Handbook of Sustainability-Driven Business Strategies in Practice
Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level.
Pro-environmental Behaviors
This book offers a much-needed practical and conceptual guide for various pro-environmental behaviors. Written by an expert in both the environmental psychology and engineering fields, the book presents an overview of various pro-environmental behaviors (Chapter 1), the psychological background of behaviors (Chapters 2 and 3), how to survey and understand pro-environmental behaviors using questionnaires (Chapter 4) and how to know the actual environmental burdens derived by each behavior using life-cycle assessment (LCA) (Chapter 5), and measures to foster the behaviors and selected case studies for practitioners (Chapter 6). Readers will find Chapters 1, 4, and 5 particularly unique and use...
Global Issues in Pharmaceutical Marketing
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by th...
