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Nobody Moved Your Cheese!
"Nobody Moved Your Cheese" is a fun, yet challenging look at the so called business and cultural "experts" of our time. Ross Shafer is a former pet shop manager turned comedian/TV talk show host who has spent nearly twenty years on the corporate lecture circuit as an after dinner speaker and entertainer. And most of the time, he is there with world famous authors and lecturers. This book dares to expose just how irrelevant their "expert advice" is to your life. Ross takes on some of our most revered cultural icons in the chapters, NOBODY MOVED YOUR CHEESE, THOSE CHICKEN SOUP BOOKS ARE FOR FOOLS, ANTHONY ROBBINS HASN'T DONE A DAMN THING, THE ONE-MINUTE MANAGER GOT LAID OFF, and 10 THINGS DR. LAURA SAYS TO GET YOU TO BUY HER BOOKS. Plus, Ross slaps conventional wisdom in the face in chapters like, YOUR JOB IS TERMINAL...AND OTHER GOOD NEWS, GOAL SETTING IS STUPID, BACK UP YOUR LIES WITH THE TRUTH, and GOOD CUSTOMER SERVICE CAN BANKRUPT YOU. This is a book about taking extreme responsibility. Ross promises that it will shock you and empower you at the same time. You'll never feel insecure about your job or career choices again.
Grab More Market Share
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.
Hearings
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Hearings
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Whiskey Tango Foxtrot
Whiskey Tango Foxtrot (Aces High MC - Dakotas - Book 2) (Second edition - Sept. 2022) Liza A tattoo artist and biker named Tango came to save the day when my brother put my life in danger again. Stupid name. Sexy biker. My perpetually soaked panties were all the evidence anyone needed that Tango could dance all over my body any damn time he wanted. Unfortunately for me, he seemed to be in a weird relationship with his buddies Whiskey, Fox, and their girl Amy. No way was I signing on to be the lettuce in that screwed up sexual sandwich. Nope. Nope. Nope. I might need protection from an entire MC, but I did not need to share my man. Tango From the moment I laid eyes on her, Liza was all that I could see. Protecting her became a personal matter instead of just another job. Loving her, that was something that couldn’t be helped. If only my past, and the screwed-up relationship my friends attempted to drag me into, hadn’t become a problem. Aces High MC - Dakotas Series: Book 1: Dancing with Danger (Rage and Charlie) Book 2: Whiskey Tango Foxtrot (Tango and Liza) Book 3: The Restart and the Remedy (Rabbit and Myra)
The Ethical Life
Brief yet thorough and affordably priced, The Ethical Life: Fundamental Readings in Ethics and Moral Problems is ideal for courses in introductory ethics and contemporary moral problems. Featuring thirty-nine readings divided into four parts--Value Theory, Normative Ethics, Metaethics, and Moral Problems--it introduces students to ethical theory and a wide range of moral issues. The essays include selections from historically influential philosophers alongside work by contemporary philosophers. Designed as a companion reader to Russ Shafer-Landau's textbook, The Fundamentals of Ethics, The Ethical Life is also comprehensive enough to be used on its own.
Book Marketing Demystified
Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing...
Development of Professional Expertise
Professionals such as medical doctors, aeroplane pilots, lawyers, and technical specialists find that some of their peers have reached high levels of achievement that are difficult to measure objectively. In order to understand to what extent it is possible to learn from these expert performers for the purpose of helping others improve their performance, we first need to reproduce and measure this performance. This book is designed to provide the first comprehensive overview of research on the acquisition and training of professional performance as measured by objective methods rather than by subjective ratings by supervisors. In this collection of articles, the world's foremost experts discuss methods for assessing the experts' knowledge and review our knowledge on how we can measure professional performance and design training environments that permit beginning and experienced professionals to develop and maintain their high levels of performance, using examples from a wide range of professional domains.
No More Customer Friction
A guide for getting higher customer scores by eliminating transactional process mistakes, incompetence, inadvertent missteps, and common customer complaints
