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Curating Culture
Print magazines were the original niche medium, creating communities long before the internet allowed audiences to find specialized content and interact with like-minded readers. Consumer magazines provided information, inspiration, empathy and advocacy for readers with specific goals and concerns. The targeted advertising business model of magazines was an early precursor of contemporary algorithms and metrics behind social media marketing. The cultural niches 20th century consumer magazines created and covered were powerful social influences on a wide variety of readers, from farmers to feminists, and covered everything from big ideas to political ideologies. With missions to serve specifi...
A Bountiful Harvest
Although Wettach was not hired as an FSA photographer, his pictures provide a fascinating parallel to the more famous work of his FSA colleagues Walker Evans, Dorothea Lange, and Russell Lee. Yet unlike their photographs, his reveal an amazing intimacy and familiarity with his subjects, who were frequently his friends, neighbors, family members, and clients."--BOOK JACKET.
Farm Paper Letter
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Newsletter
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More Than a Farmer's Wife
"Examining how women were presented in farming and mainstream magazines over fifty years and interviewing more than 180 women who lived on farms, Lauters reveals that, rather than being victims of patriarchy, most farm women were astute businesswomen, working as partners with their husbands and fundamental to the farming industry"--Provided by publisher.
The Mother of All Arts
When Gene Logsdon realized that he experienced the same creative joy from farming as he did from writing, he suspected that agriculture itself was a form of art. Thus began his search for the origins of the artistic impulse in the agrarian lifestyle. The Mother of All Arts is the culmination of Logsdon’s journey, his account of friendships with farmers and artists driven by the urge to create. He chronicles his long relationship with Wendell Berry and discovers the playful humor of several new agrarian writers. He reveals insights gleaned from conversations with Andrew Wyeth and his family of artists. Through his association with musicians such as Willie Nelson and his involvement with Far...
The Great Depression in Literature for Youth
No area of the United States was untouched by the Great Depression, but the severity in which people experienced those significant years depended in large part on where in the nation they lived. While dust choked the life out of Americans in the plains, apples grew in abundance in the Northwest. Unemployment-driven poverty robbed urban dwellers of hearth and home, while Upper-plains farm women traded eggs and chickens like money. This bibliography describes the youth literature and relevant resources written about the Great Depression, all categorized by geographical location. Students, educators, historians, and writers can use this book to find literature specific to their state or region,...
Media Management in the Age of Giants
The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
Make Money for Bob
Smart, practical, and readily applicable, Make Money for Bob: The Bottom Line On Entrepreneurship is an empowering source for any enterprising individual looking to create, launch, and grow a successful business. More than a book title, Make Money For Bob is the mission statement that made Bob Gourleys own company the talk of the graphic arts/printing industry and it offers a straightforward directive for every entrepreneur to keep a close eye on making the bottom line profitable. Gourley empowers both the beginning and the seasoned entrepreneur by sharing personal, behind-the-scenes lessons that combine beyond-the-classroom wisdom with real world know-how. Learn how you can create the three...
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