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GANs for Data Augmentation in Healthcare
Computer-Assisted Diagnostics (CAD) using Convolutional Neural Network (CNN) model has become an important technology in the medical industry, improving the accuracy of diagnostics. However, the lack Magnetic Resonance Imaging (MRI) data leads to the failure of the depth study algorithm. Medical records often different because of the cost of obtaining information and the time-consuming information. In general, clinical data are unreliable, the training of neural network methods to distribute disease across classes does not yield the desired results. Data augmentation is often done by training data to solve problems caused by augmentation tasks such as scaling, cropping, flipping, padding, ro...
Driving Customer Appeal Through the Use of Emotional Branding
The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.
International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality
This handbook provides new dimensions and directions to design tourism education curriculums and transform students' learning. It delves into issues such as job opportunities, business opportunities, required skill sets, and the role of critical and creative thinking in tourism education, and focuses on a shift in mindset from R&D (research and development) to L&D (learning and development), to aid in gaining in-the-field knowledge. It presents a global perspective on the latest trends, innovative curriculum, research, and skill needs in the travel, tourism, and hotel industry via empirical, theoretical, and conceptual chapters, as well as through global case studies. This handbook explores how to develop the skills, attributes and prospects for employment in these competitive industries, and also highlights what employers in the tourism and hospitality sectors expect from graduate and/or post-graduate candidates. Besides examining the contribution of tourism education towards a better society, this handbook introduces a new way of designing curriculums, and examines the past practices, current trends, and future opportunities in the field.
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Surgery Review
Surgery Review is a comprehensive review presented in a unique format. Topics are introduced with case presentations and relevant diagnostic and management information is then summarized in easy-to-remember capsules with exam pearls interjected throughout. All areas of general surgery are covered, including the subspecialty areas. There is also a section on basic science found on the in-training exam and written boards, and a section of anesthesia, trauma, and critical care. Unlike many other books, General Surgery Review excludes controversial management in order to present an easy-to-remember foundation of knowledge. Thus, the book focuses on "the basics" to provide the reader with a broad command of the field. This title is indispensable to residents studying for in-training exam or boards, and is also popular with practitioners preparing for their recertification exam in general surgery.
Dark Tourism
Dark Tourism has seen a surge in popularity in the last decade as people seek a richer travel experience, choosing to meaningfully engage with humankind’s more troubling heritage, rather than opting for merely escapist vacations.
Smart Healthcare for Sustainable Urban Development
With the development of information technology, the concept of smart healthcare has been evolving gradually. A new generation of information technologies, such as the internet of things, cloud computing, big data, and artificial intelligence, have transformed the old medical system and improved the efficiency, convenience, and personalization of healthcare. These changes are necessary to keep up with the requirements of individual people and the improvements in the efficiency of medical care, which largely enhances the experience of medical and health services. Smart Healthcare for Sustainable Urban Development discusses current challenges of digital healthcare adoption as well as how the internet of things and big data technologies can help promote digital healthcare adoption and improve healthcare efficiency. The book also considers how information technologies can support the adoption of smart health for overall improved healthcare delivery and access. Covering topics such as artificial intelligence and smart hospitals, this reference work is ideal for researchers, scholars, practitioners, academicians, industry professionals, instructors, and students
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Global Branding: Breakthroughs in Research and Practice
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Digital Marketing Strategies for Fashion and Luxury Brands
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
