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Rajan’s Random Reflections
This book contains the second collection of the author’s essays published in Adyar Times under his column ‘Rajan’s Random Reflections’ and also essays published in other periodicals. It includes a section devoted to the author’s tribute to a few well known personalities and friends. There are a few articles based on the author’s travels in the last section.
Courage My Companion
This book is about my personal life, my professional life as an ad man, and my “parallel life” about my interests in several voluntary and professional organizations (Round Table, Rotary, agencies dealing with ad vertising, PR, printing, media). I believe that the book provides glimpses into all these worlds. I hope it does so in an interesting way. I also hope it conveys the message that if an ordinary person like myself - without great advantages by way of birth, wealth, education or looks - could achieve some success, so could anyone else. I have written an anecdotal chapter about my immense belief in God (‘My Tryst with God’). I’m sure it will strike a chord in many. Atheists and agnostics among my readers - go through this chapter with an open mind!
Business Storytelling for Leaders
In today's fast-paced world, industry leaders bear a greater responsibility to engage with their stakeholders. A valuable resource in this context is a book on Business Storytelling. Dr. Sundararaman Chintamani, a corporate trainer, toastmaster and professional speaker, possesses a deep understanding of communication challenges and how they can be effectively addressed through the power of storytelling. In his book, he provides a clear distinction between traditional storytelling and its application in the business context, delving into various essential aspects. With the inclusion of corporate case studies, readers gain valuable insights from multiple perspectives.
This & That... Then & Now
It was in 1965 after retirement that I started writing my autobiography, which was published in 2009. The excellent feedback I got for my book and my style of writing made me start writing on a variety of topics that affect people on a day-to-day basis. Some stories compared the situations between now and the olden/golden days .My Travelogue on 106 Divya Desams (106 Tirupathis) was published in the Open Page of the Hindu issue dated 26th June 2011. The 200 odd mails I got from readers of the Hindu from all over the world (apart from scores of phone calls and SMS messages) made me realise that I had arrived as a writer. Looking at the number of articles I had written in three years, a few fri...
Environmental Biotechnology
Biotechnology offers a `natural' way of addressing environmental problems, ranging from identification of biohazards to bioremediation techniques for industrial, agricultural and municipal effluents and residues. Biotechnology is also a crucial element in the paradigm of `sustainable development'. This collection of 66 papers, by authors from 20 countries spanning 4 continents, addresses many of these issues. The material presented will interest scientists, engineers, and others in industry, government and academia. It incorporates both introductory and advanced aspects of the subject matter, which includes water, air and soil treatment, biosensor and biomonitoring technology, genetic engineering of microorganisms, and policy issues in applying biotechnology to environmental problems. The papers present a variety of aspects ranging from current state-of-the-art research, to examples of applications of these technologies.
Rural Press Problems and Prospects
Seminar papers.
Communication Technology, Media Policy, and National Development
With reference to India.
IT Killed Capitalism. Thank You Mr. Gates
“Capitalism is the astounding belief that the most wickedest of men will do the most wickedest of things for the greatest good of everyone.” ? John Maynard Keynes Thus spoke Keynes. The context made him concede that at least for another 100 years we have to accept ‘Foul’ is fair and ‘Fair’ is useless. He said this in 1930. We are close to the end of those 100 years, so `Foul’ and `Fair’ must take their rightful positions in the dictionary. A handful of the super-rich in the world, the wickedest of men who, using crafty narratives, managed to do the wickedest things and exploit the whole of humanity, managed to keep the vast majority of people in abject poverty. However, due t...
