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E-commerce
According to market forecasts, e-commerce will attain growing importance in the near future: Business transactions are changing. However, until today, the subject lacks profound findings about possible challenges and advantages, as well as about success factors of acceptance. The present book informs about the trends in business-to-consumer e-commerce both from the retailer's and the customer's point of view. Additionally, it contains a case study of a well known U.S. retailer and a corresponding customer survey. Based on the results of this study, customer profiles, market segments and strategies are derived. The study shows that e-commerce is far more than a mere selling and distributing channel. It is a platform for an integrated marketing that takes customers' needs into consideration while at the same time enforces customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat may be the risk of not acting on this occasion.
Exploring Demographics
Die Auswirkungen des demografischen Wandels erfordern eine aktive und gemeinsame Gestaltung von Politik, Wissenschaft und Wirtschaft. Aus integrativer Perspektive werden sowohl theoretische Forschungsergebnisse als auch praktische Handlungsfelder auf Basis der Ergebnisse von 27 Verbundprojekten mit über 80 bundesweit beteiligten Institutionen aus Wissenschaft und Praxis präsentiert, die im Rahmen des BMBF-Förderschwerpunktes „Innovationsfähigkeit im demografischen Wandel“ von 2012 bis 2015 erarbeitet wurden.
Bibliothekswissenschaft - quo vadis? / Library Science - quo vadis ?
Changes in information structures and requirements demand that libraries and library science redefine their positions. They must face new challenges and present definite perspectives in the form of research goals and pilot schemes. 31 original contributions by distinguished German, American, Scandinavian, Dutch and Swiss authors shed light on the following subjects: · Library science between tradition, self-conception and public perception · Library science in the age of digital media · Library science in the service of society · Library science in the service of scientific information and communication · Library science in the service of practical librarianship · Library science in te...
The Human Side of Service Engineering
Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), July 20–24, 2023, San Francisco, USA
Berufe im Schatten
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