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The Art of Digital Marketing for Fashion and Luxury Brands
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Psychobiology of Behaviour
The book provides a comprehensive reference on the neurobiological understanding of behaviour, how behaviour is regulated by the brain, and how such behaviours in turn influence the brain. The work offers an introduction to neural systems and genetics/epigenetics, followed by detailed study of a wide range of behaviours – temperament and personality, instincts and drives, memory and cognitive function, sex and sexual differentiation, ethology and evolutionary biology, aging, drug abuse and other problematic behaviors, psychophysiology and ultimately the links to biological psychiatry and psychopharmacology. Research findings on the neural basis of social behaviour are integrated across different levels of analysis, from molecular neurobiology and neural systems/behavioural neuroscience to fMRI imaging data on human social behaviour. The content covers research on both normal and abnormal behaviours, as well as developmental aspects. The target audience includes psychiatrists, neurologists, nurses, psychologists and all researchers and advanced students in behavioural, social and developmental neuroscience, as well as clinical neuroscientists.
Landscape Modelling and Decision Support
This book contributes to a deeper understanding of landscape and regional modelling in general, and its broad range of facets with respect to various landscape parameters. It presents model approaches for a number of ecological and socio-economic landscape indicators, and also describes spatial decision support systems (DSS), frameworks, and model-based tools, which are prerequisites for deriving sustainable decision and solution strategies for the protection of comprehensively functioning landscapes. While it mainly focuses on the latest research findings in regional modelling and DSS in Europe, it also highlights the work of scientists from Russia. The book is intended for landscape modellers, scientists from various fields of landscape research, university teaching staff, and experts in landscape planning and management, landscape conservation and landscape policy.
Dual Disorder Heroin Addicts
This book provides a comprehensive overview of dual disorders from a clinical and therapeutic point of view, especially for patients with heroin use disorder. The volume opens with a first part dedicated to the guiding principles for treating dual disorder patients in which terminology, treatment models, use of opioid medications in heroin addiction and future perspectives are reviewed. A second part is devoted to mood disorders. Anxiety disorders that might affect these patients are discussed in the third part, whereas the fourth part of the book focuses on chronic psychotic patients with heroin use disorder. The conclusive part explores violent heroin-dependent patients with alcohol use disorder and polydrug use. The book will be a valuable tool for psychiatrists who wish to broaden their knowledge about addictions and a key resource for other clinicians who have practical knowledge of the addictive phenomena but are not familiar with their description in neurobiological or psychopathological terms.
Creative Industries and Entrepreneurship
This book investigates the evolving paradigm of creative industries and creative entrepreneurship, and their related economy over time. It explores different stages of the paradigm diffusion in ‘first generation countries’ such as the US, Canada, Australia and Europe, and ‘second generation countries’ in Asia, South America and North Africa in order to identify new trends and their distinctive aspects. By adopting a multidisciplinary approach, the book develops a comprehensive overview of the composite phenomenon of the creative economy and its relationship with entrepreneurship.
Evil, Terrorism & Psychiatry
Evil, Terrorism and Psychiatry offers a new conceptualization of terrorism within a neuroscientific domain.
Hallucinations in Psychoses and Affective Disorders
This book presents state of the art knowledge on the psychopathology, clinical symptomatology, biology, and treatment of hallucinations in patients with psychoses and affective disorders. The opening section describes and examines the origins of the hallucinatory symptoms associated with schizophrenia, bipolar disorders, and drug- or substance-induced psychoses. In addition, progress in understanding of hallucinations in children and adolescents and chronic hallucinatory disorder is reviewed, and the value of a Research Domain Criteria approach in elucidating the emergence of auditory hallucinations is explained. The biological basis of hallucinations is then closely scrutinized with reference to recent genetic research, neurochemical studies, and functional and structural neuroimaging data. Outcomes of a meta-analysis of diffusion tensor imaging studies regarding the association between white matter integrity and auditory verbal hallucinations are highlighted. The closing chapters focus on the roles of drug treatment and electric and magnetic brain stimulation techniques. The book will be of wide interest to psychiatrists and clinical psychologists.
Contemporary Case Studies on Fashion Production, Marketing and Operations
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Between Theory and Clinic: The Contribution of Neuroimaging in the Field of Consciousness Disorders
The amount of patients surviving severe brain injury has gradually increased over these last decades thanks to the development of intensive care. These patients either recover quickly from coma or go through prolonged disorders of consciousness such as vegetative state/unresponsive wakefulness syndrome (VS/UWS) or minimally conscious state (MCS). While patients in a minimally conscious state are to some extent aware of themselves and the environment, and show fluctuating but reproducible signs of consciousness, patients in a vegetative state/unresponsive wakefulness syndrome are awake but only show reflexive behaviors. These patients are unable to communicate and present vigilance fluctuatio...
Balance and Boundaries in Creating Meaningful Relationships in Online Higher Education
In the wake of the COVID-19 pandemic, educational institutions worldwide were compelled to embrace online learning, leading to a significant shift in the dynamics of education. As schools, colleges, and universities adapted to virtual learning environments, teachers and learners alike found themselves navigating unfamiliar terrain. Balance and Boundaries in Creating Meaningful Relationships in Online Higher Education explores the art of forging connections in virtual classrooms. This book provides educators with valuable guidance and strategies for cultivating relationships in virtual learning environments. It covers synchronous, asynchronous, and hybrid learning, offering a comprehensive un...
