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′This volume is the most comprehensive overview to date of sociologically orientated approaches to text and discourse analysis and is worth reading even for those who are interested only in purely linguistiv approaches to text and discourse. Its main merit, I think, is that it intorduces approaches which up to now have hardley been admitted into the universe of scientific discourse′ - Discourse Studies Methods of Text and Discourse Analysis provides the most comprehensive overview currently available of linguistic and sociological approaches to text and discourse analysis. Among the 10 linguistic and sociological models surveyed in this book some of the more important are Grounded Theory...
A much loved, highly regarded Leadership text which provides a refreshing counterpoint to traditional textbooks. It is not a typical textbook but rather presents a new framework for understanding leadership.
"Providing both the practical steps for doing discourse analysis and the theoretical justifications for these steps, this book is for students and researchers undertaking discourse analysis."--BOOK JACKET.
Providing an up-to-date picture of the main methods for the quantitative analysis of text, this book begins by overviewing the background and the conceptual foundations of the field. The author then covers the traditional thematic approaches of text analysis, followed by an explanation of newer developments in semantic and network text analysis methodologies. Finally, he examines the relationship between content analysis and other kinds of text analysis - from qualitative research, linguistic analysis and information retrieval. Computer-assisted Text Analysis focuses on the methodological and practical issues of coding and handling data, including sampling, reliability and validity issues, and includes a useful appendix of computer programs for text analysis.
How can you analyse narratives, interviews, field notes, or focus group data? Qualitative text analysis is ideal for these types of data and this textbook provides a hands-on introduction to the method and its theoretical underpinnings. It offers step-by-step instructions for implementing the three principal types of qualitative text analysis: thematic, evaluative, and type-building. Special attention is paid to how to present your results and use qualitative data analysis software packages, which are highly recommended for use in combination with qualitative text analysis since they allow for fast, reliable, and more accurate analysis. The book shows in detail how to use software, from transcribing the verbal data to presenting and visualizing the results. The book is intended for Master’s and Doctoral students across the social sciences and for all researchers concerned with the systematic analysis of texts of any kind.
`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong' - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research' Qualitative Researching with Text, Image and Sound off
This is the first practical book on how to apply Harvey Sacks' membership categorization analysis technique, an increasingly influential method for conversation analysis. Categorization analysis is a method for the study of situated social action and offers a complementary method to the traditional sequential analysis used in the study of naturally occurring talk and text.
Online communities generate massive volumes of natural language data and the social sciences continue to learn how to best make use of this new information and the technology available for analyzing it. Text Mining brings together a broad range of contemporary qualitative and quantitative methods to provide strategic and practical guidance on analyzing large text collections. This accessible book, written by a sociologist and a computer scientist, surveys the fast-changing landscape of data sources, programming languages, software packages, and methods of analysis available today. Suitable for novice and experienced researchers alike, the book will help readers use text mining techniques more efficiently and productively.
This is the ideal introduction for students seeking to collect and analyze textual data from online sources. It covers the most critical issues that they must take into consideration at all stages of their research projects.
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings