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Advanced Social Media Marketing
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a vete...
Teaching Anatomy
Teaching Anatomy: A Practical Guide is the first book designed to provide highly practical advice to both novice and experienced gross anatomy teachers. The volume provides a theoretical foundation of adult learning and basic anatomy education and includes chapters focusing on specific issues that teachers commonly encounter in the diverse and challenging scenarios in which they teach. The book is designed to allow teachers to adopt a student-centered approach and to be able to give their students an effective and efficient overall learning experience. Teachers of gross anatomy and other basic sciences in undergraduate healthcare programs will find in this unique volume invaluable informatio...
Routine Data Processing in Earthquake Seismology
The purpose of this book is to get a practical understanding of the most common processing techniques in earthquake seismology. The book deals with manual methods and computer assisted methods. Each topic will be introduced with the basic theory followed by practical examples and exercises. There are manual exercises entirely based on the printed material of the book, as well as computer exercises based on public domain software. Most exercises are computer based. The software used, as well as all test data are available from http://extras.springer.com. This book is intended for everyone processing earthquake data, both in the observatory routine and in connection with research. Using the exercises, the book can also be used as a basis for university courses in earthquake processing. Since the main emphasis is on processing, the theory will only be dealt with to the extent needed to understand the processing steps, however references will be given to where more extensive explanations can be found. Includes: • Exercises • Test data • Public domain software (SEISAN) available from http://extras.springer.com
The Origins and Development of African Livestock
This book presents an interdisciplinary overview of the origins of African livestock, placing Africa as one of the world centres for animal domestication. With sections on archaeology, genetics, linguistics and ethnography, this collection contains over twenty contributions from the field's foremost experts and provides fully illustrated, never before published data, and extensive bibliographies.
Prominent Feature Extraction for Sentiment Analysis
The objective of this monograph is to improve the performance of the sentiment analysis model by incorporating the semantic, syntactic and common-sense knowledge. This book proposes a novel semantic concept extraction approach that uses dependency relations between words to extract the features from the text. Proposed approach combines the semantic and common-sense knowledge for the better understanding of the text. In addition, the book aims to extract prominent features from the unstructured text by eliminating the noisy, irrelevant and redundant features. Readers will also discover a proposed method for efficient dimensionality reduction to alleviate the data sparseness problem being face...
The Multiple Intelligences Handbook
Contains suggestions for teaching from a multiple intelligences perspective at the elementary level, including classroom-tested sample lessons, themes, and curricula.
Sagalassos I
Sagalassos, once the metropolis of the Western Taurus range (Pisidia, Turkey), was only thoroughly surveyed in 1884 and 1885 by an Austrian team directed by K. Lanckoronski. In 1986-1989 this work was resumed by a British-Belgian team co-directed by Dr. Stephen Mitchell (University College of Swansea) and by Prof. Dr. Marc Waelkens (Catholic University of Leuven). In 1990 Sagalassos became a full scale Belgian project and a leading center for interdisciplinary archaeological and archaeometrical research. Due to its altitude, the site is one of the best preserved towns from classical antiquity, with a rich architectural and sculptural tradition dating from the second century BC to the sixth c...
Classroom Instruction and Management
Classroom Instruction and Management not only helps students develop a basic repertoire of teaching models, strategies, and skills but helps them to understand their theoretical and empirical foundations and shows them how to study these behaviors in field-based settings. Key features of this exciting new text include the following: content coverage, research focus, practical guidelines, end-of-chapter activities, and strategy instruction.
