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Transformation of a Village
In Transformation of a Village, experience the evolution of Adoma, an African village on the brink of change. When the elders alter the age-old system of selecting rulers, choosing merit over lineage, a ripple of discord sweeps through the community. Reluctantly crowned the new chief, city-bred John navigates a path of tradition and modernity, aiming to uplift his village through self-help projects. But as he soon discovers, the road to progress demands alliances beyond the village borders, pulling the Central government into their fold to accelerate Adoma's journey towards a new dawn. Through a blend of suspense and drama, this tale explores the pulse of a community amidst a changing world.
Transformation of a Village
In Transformation of a Village, experience the evolution of Adoma, an African village on the brink of change. When the elders alter the age-old system of selecting rulers, choosing merit over lineage, a ripple of discord sweeps through the community. Reluctantly crowned the new chief, city-bred John navigates a path of tradition and modernity, aiming to uplift his village through self-help projects. But as he soon discovers, the road to progress demands alliances beyond the village borders, pulling the Central government into their fold to accelerate Adoma’s journey towards a new dawn. Through a blend of suspense and drama, this tale explores the pulse of a community amidst a changing world.
Leveraging Computer-Mediated Marketing Environments
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the e...
The Art of Digital Marketing for Fashion and Luxury Brands
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Digital Marketing Strategies for Fashion and Luxury Brands
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
