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Evolution of the Post-Bureaucratic Organization
Continuous improvements in business operations have allowed companies more opportunities to grow and expand. This not only leads to higher success in increasing day-to-day profits, but it enhances overall organizational productivity. Evolution of the Post-Bureaucratic Organization is a pivotal source of research containing integrated and consistent theoretical frameworks on post-bureaucratic organizations, multidisciplinary perspectives, and provides case studies related to the critical aspects of the emergence of post-bureaucratic organizations. Featuring extensive coverage across a range of relevant perspectives and topics, such as business ethics, organizational communication, and cultural perspectives, this book is ideally designed for scholars, PhD and post-graduate university students, managers, and practitioners.
Intercultural Knowledge Sharing in MNCs
This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age. The author puts forward multidisciplinary and multi-paradigmatic approaches to offer an updated view on the best practices towards international management. With insights on the opportunities and limitations of the use of digital and social media to facilitate intercultural knowledge sharing in business, the book explores the evolution of research on the topic, taking into account the consequence of “glocalization” as well as technological innovation and the evolution of organizational strategies and structures. Intercultural Knowledge Sharing in MNCs will be of use to scholars of management and organizational studies, as well as managers of international businesses interested in knowledge sharing, as it delivers an invaluable model which aims to conciliate diversity and inclusion, global and local knowledge, technological innovation and humanism.
Humanistic Management: Leadership and Trust, Volume I
This book offers pedagogical material to teach and learn about the topics of leadership and trust from a humanistic perspective.Humanistic Management focuses on the protection of human dignity and the promotion of well being as central concerns of management. It offers an alternative perspective to the currently dominant theories that have prioritized economistic goals of profits and productivity at the cost of sacrificing purposeful organizing that serves people and the planet. This volume covers topics of leadership and trust, and a companion volume offers perspectives on social entrepreneurship and mindfulness in connection with topics commonly taught in the business school curriculum. Each topic is introduced with a lead chapter that provides a conceptual background for the topic, for example, leadership. The following chapters offer a case study or class room exercise that illustrate the conceptual perspective with examples that can be used for class discussions. The book offers a way to adopt a humanistic perspective on topics of wide interest.
YouTube and Video Marketing
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Writ...
YouTube Partner Program.
Dalla creazione nel 2007, il Partner Program di YouTube conta oggi più di ventimila membri da ventidue Paesi in tutto il mondo, molti dei quali ogni anno ottengono un fatturato a sei cifre. Un ruolo essenziale è giocato dalla qualità dei contenuti proposti, ma buona parte della loro popolarità è conseguenza di un utilizzo (magari inconscio) di alcune delle più moderne ed efficaci strategie di marketing e advertising “social”. Possiamo trattare un Partner Channel alla stessa stregua di un Brand? Quanto possono beneficiare i Partner di YouTube da una formalizzazione e presa di coscienza delle strategie promozionali che spesso adottano? Un libro ricco di spunti, teorici e pratici, per coloro che intendono portare un canale Partner di YouTube verso un nuovo livello di coinvolgimento: trovare la propria strada è possibile, ma l’avventura di un Partner Channel di successo comincia a non essere più alla portata di youtubers improvvisati.
FormaMente n. 1-2/2014
RESEARCH - RICERCA Effectiveness of critical thinking instruction in higher education: a systematic review of intervention studies Dawit T. Tiruneh, An Verburgh, Jan Elen From research assistant to researcher: being wakeful in a mentorship journey about methodology, poverty, and deficit thinking Heather Grenville, Darlene Ciuffetelli Parker Adapting grounded theory in qualitative research: reflections from personal experience Philip Bulawa B-learning quality: dimensions, criteria and pedagogical approach Paula Peres, Luís Lima, Vanda Lima The system learning. Rethinking structures, role and functions of the virtual communities of knowledge and learning Pierfranco Malizia APPLICATIONS - APPL...
