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Reprint of the original, first published in 1871.
Reprint of the original, first published in 1873.
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Not much research has been done on the regulation of post-transcriptional events, much more is known about transcription. This book illustrates how hormones may influence post-transcriptional nuclear events and that some post-transcriptional modification is a requirement for the expression and function of most higher eukaryotic genes. Topics such as the regulation of pre-mRNA splicing by hormonal signals and tissue-specific mechanisms, pre-mRNA processing during spermatogenesis, to the link between the cell cycle and splicing, the role of phosphorylation and dephosphorylation in the function of the basal splicing machinery, RNA editing, the neuroendocrine regulation of polyadenylation all contribute to make up this volume. If you are an endocrinologist searching for interesting and important answers unearthed by RNA experiments, this book provides them.
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