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Fundamentals of Marketing Research
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
The Ruins
Whilst on holiday in Cancun, Henrich decides to leave his brother Mathias and go off on an archaeological dig. But after a while, Mathias becomes concerned for his brother's welfare, so he rounds up a search party to look for his missing brother. But the trail of Henrich is far more perilous than anyone could ever have imagined.
A Simple Plan
Two brothers and their friend stumble upon the wreakage of a plane--the pilot is dead and his duffle bag contains four million dollars in cash.
Structures of Protection?
Questioning what shelter is and how we can define it, this volume brings together essays on different forms of refugee shelter, with a view to widening public understanding about the lives of forced migrants and developing theoretical understanding of this oft-neglected facet of the refugee experience. Drawing on a range of disciplines, including sociology, anthropology, law, architecture, and history, each of the chapters describes a particular shelter and uses this to open up theoretical reflections on the relationship between architecture, place, politics, design and displacement.
Names and Naming Patterns in England, 1538-1700
This book contains the results of the first large-scale quantitative investigation of naming practices in early modern England. Scott Smith-Bannister traces the history of the fundamentally significant human act of naming one's children during a period of great economic, social, and religious upheaval. Using in part the huge pool of names accumulated by the Cambridge Group for the History of Population and Social Structures, he sets out to show which names were most commonly used, how children came to be given these names, why they were named after godparents, parents, siblings, or saints, and how social status affected naming patterns. The chief historical significance of this research lies...
Rise of the Mages
“This book commits almost every crime against heroic fantasy that I can imagine ... and I have not been able to put it down.” —Glen Cook, bestselling author of The Black Company A young warrior and his improbable band of allies face impossible odds as they seek to rescue his brother from the servants of the Fallen God. Emrael Ire is a student of war with lofty ambitions, despite being so poor his boots are more hole than leather. He and his talented younger brother Ban work hard to build themselves a better life at the Citadel, a school that specializes in both infusori Crafting and military arts. Their lives are upended when the power-hungry Lord Governor of the neighboring province i...
Leading from the Middle
The definitive playbook for driving impact as a middle manager Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization. You’ll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the midd...
When Someone Dies
A lawyer and venture capitalist provides a complete, practical guide for dealing with the concrete details surrounding the death of a loved one, from funeral and estate planning to navigating the complexities of online identities. Scott Taylor Smith, a venture capitalist and lawyer, had plentiful resources, and yet after his mother died, he made a series of agonizing and costly mistakes in squaring away her affairs. He could find countless books that dealt with caring for the dying and the emotional fallout of death, but very few that dealt with the logistics. In the aftermath of his mother’s death, Smith decided to write the book he wished he’d had. When Someone Dies provides readers wi...
MATLAB
After more than 20 years of development, MATLAB has evolved from a powerful matrix calculation application into a universal programming tool used extensively within scientific and engineering communities both commercial and academic. MATLAB versions 6.x and 7.x include functionality for developing advanced graphical user interfaces, GUIs, and real-time animation and graphics. GUI applications offer many advantages for users who wish to solve complex problems by providing interactivity and visual feedback. Some common examples of application areas where GUI development is desirable: . Image and Video Processing . Signal Processing . Communications . Simulation of Complex Systems . Instrumenta...
Authentically Emergent
Are Brian McLaren, Tony Jones, Doug Pagitt, and Rob Bell “yesterday’s news,” as many evangelicals seem to think? Truth and the New Kind of Christian (2005) tried to provide a balanced assessment of McLaren’s and Jones’s views. But, they seem to be right about much more that is affecting evangelicals than was realized then. Also, that book misunderstood one of their core claims: everything is interpretation. Moreover, their views have developed over the years, e.g., ethically about colonialism, its influences, and how we should live now. They also have advanced several further claims about the gospel and traditional doctrines. To what extent should Christians embrace their views? Ar...
