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Fundamentals of Marketing Research
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
On an Empty Stomach
On an Empty Stomach examines the practical techniques humanitarians have used to manage and measure starvation, from Victorian "scientific" soup kitchens to space-age, high-protein foods. Tracing the evolution of these techniques since the start of the nineteenth century, Tom Scott-Smith argues that humanitarianism is not a simple story of progress and improvement, but rather is profoundly shaped by sociopolitical conditions. Aid is often presented as an apolitical and technical project, but the way humanitarians conceive and tackle human needs has always been deeply influenced by culture, politics, and society. Txhese influences extend down to the most detailed mechanisms for measuring maln...
The Ruins
'Superior horror literature' New York Times 'A compelling set-up and provocative premise' Kirkus 'There's no let-up, not so much as a chapter-break where you can catch your breath' Stephen King __________________ Craving an adventure to wake them from their lethargic Mexican holiday before they return home, four friends set off in search of one of their own who has travelled to the interior to investigate an archaeological dig in the Mayan ruins. After a long journey into the jungle, the group come across a partly camouflaged trail and a captivating hillside covered with red flowers. Lured by these, the group move closer until they happen across a gun-toting Mayan horseman who orders them away. In the midst of the confrontation, one of the group steps inadvertently backwards into the flowering vine. And at that moment their world changes for ever...
Names and Naming Patterns in England, 1538-1700
Summary: Results of the first large-scale quantitative investigation of naming practices in early modern England.
A Simple Plan
Two brothers and their friend stumble upon the wreakage of a plane--the pilot is dead and his duffle bag contains four million dollars in cash.
Leading from the Middle
The definitive playbook for driving impact as a middle manager Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization. You’ll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the midd...
Air Force Register
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