Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Post-Truth Business
FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facin...
Influencers and Revolutionaries
SHORTLISTED: Business Book Awards 2021 - Change & Sustainability The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation mode...
Everybody, Always
What if we stopped avoiding the difficult people in our lives and committed to simply loving everybody? What happens when we give away love like we're made of it? In Everybody, Always, Bob Goff's joyful New York Times bestselling follow-up to Love Does, you'll discover the secret to living without fear, constraint, or worry. Bob teaches you that the path toward the outsized, unfettered, liberated existence we all long for is found in one simple truth: love people, even the difficult ones, without distinction and without limits. In Everybody, Always, Bob shows you the simple truths about life that have the power to shift your mindset forever: Jesus uses your blind spots to reveal himself to y...
The Attacker's Advantage
*A Wall Street Journal bestseller* The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways. Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you: Build the perceptual acuity to see around cor...
Hub Culture
Original and intriguing perspective on a significant and increasingly important marketing target group. * A hip, contemporary issue that people will want to be aware of. * Interesting comparison of various fashionable cities and places in the hub culture "league."
Brand Atlas
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." —The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforwa...
The Little Book of Humanism
THE SUNDAY TIMES BESTSELLER We all want to lead a happy life. Traditionally, when in need of guidance, comfort or inspiration, many people turn to religion. But there has been another way to learn how to live well - the humanist way - and in today's more secular world, it is more relevant than ever. In THE LITTLE BOOK OF HUMANISM, Alice Roberts and Andrew Copson share over two thousand years of humanist wisdom through an uplifting collection of stories, quotes and meditations on how to live an ethical and fulfilling life, grounded in reason and humanity. With universal insights and beautiful original illustrations, THE LITTLE BOOK OF HUMANISM is a perfect introduction to and a timeless anthology of humanist thought from some of history and today's greatest thinkers.
Branded Protest
This book is about the visual display for protest. Focusing on the protest organizations skills to show Branding. A reference tool, that reflects on current protest developments in context with historic relevant protest movements. Showing the differences and the common goals. The focus on the different branding tools of each individual protest is divided into main branding tool directions.
Culture Your Culture
Culture Your Culture is the comprehensive guide to Design of Work Experience, an innovative (and much needed) framework for the design and implementation of culture, people strategies, organizational change, and designed experiences that enable both business and people thrive.
Business Recoded
CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST 'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.' ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company 'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.' ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas 'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves an...
