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Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Textbook of Environmental Medicine
A comprehensive text book by Wolters Kluwer Lippincott covering all key features that are very helpful for the medical students.
New Developments in Thrombohemostatic Diseases
Provides a review of the coagulation profile in acute liver failure, liver cirrhosis, autoimmune cholestatic, viral and various hepatic diseases. This book also reviews diagnostic and therapeutic modalities in coagulation defects in liver diseases.
Yet Again
I bring you all a tale of a girl who is not weak but is tied with fears and insecurities and a guy who will do anything in his power to take her out of the shell she has created around herself. A story full of mysteries, and an evil ready to pounce on our leads. How will they save each other? Will they be able to? Or before that, they both will become prey in the evil's hand?
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver valu...
Information, Communication and Computing Technology
This book constitutes the refereed proceedings of the 4th International Conference on Information, Communication and Computing Technology, ICICCT 2019, held in New Delhi, India, in May 2019. The 23 full papers and one short paper presented in this volume were carefully reviewed and selected from 120 submissions. The papers are organized in topical sections on communication and network systems; and emerging computing technologies.
High Altitude Medicine
High-altitude illness is a collective term for a cluster of acute clinical syndromes that directly consequence from rapid ascent to high altitude, viz., above 2500 m. The acute syndromes affecting the brain include acute mountain sickness (AMS) and high-altitude cerebral edema (HACE). The current practice of high altitude medicine requires a deep knowledge of existing evidence. However, knowledge of the field is continuously evolving, and there are many gaps in the existing literature as well as areas of controversy despite existing research in the area. Each chapter begins with a real case from the author's clinical practice. After each case, a question is asked to allow the reader to refle...
