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Firstborn, which celebrates the legacy of Luis Fred Kennedy, his family and business, is a narrative that takes on a character of its own, larger than life. At the age of twenty one, after the sudden death of his father in 1930, Luis Fred became co-manager of Grace, Kennedy & Co. Ltd., a Jamaican enterprise founded by his father and Dr. John J. Grace in 1922. Serving as Governing Director (1947-1973), Luis Fred Kennedy laid the foundation for the company to become what it is today—a global consumer group, one of the largest and most innovative corporate entities in the Caribbean. The author portrays his father Luis Fred Kennedy to be a passionate nationalist, humanist, and advocate of priv...