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* Critically acclaimed biographies of history's most notable African-Americans * Straightforward and objective writing * Lavishly illustrated with photographs and memorabilia * Essential for multicultural studies
Social media, mobile devices, blogs and more have made it prime time for good storytelling. Author and entrepreneur Sherry Beck Paprocki has written this quick guide for telling good stories in consistent and compelling ways via a variety of modern techniques. As vice president of the American Society of Journalists and Authors, Paprocki has recognized a confluence in today's marketplace: businesses and nonprofits need expert storytellers to create their content and plenty of independent writers are willing to help them. Paprocki, an author of The Complete Idiot's Guide to Branding Yourself (Alpha, 2009) and others, was among thought leaders who recognized that social media would rock the branding world. Now, as an award-winning writer, author and owner of R.S. Rock Media, Inc., she shares insider tips to creating the best content possible aimed specifically at the audience you need to target.
Ellen tells the story of her childhood in Louisiana and Texas, to her success as a stand-up comic and being one of the most recognizable faces on television.
Biography of Diana, Princess of Wales, who rose above personal difficulties to become a noted champion of humanitarian causes.
Martha Stewart's advocacy of homemaking has made her a household name synonymous with meticulous decorating and hostessing. A business owner, author, editor, and former stockbroker and fashion model, Stewart established a brand that has spawned numerous books, a national magazine, two popular daytime television programs, and lines of merchandise for national department stores. Though she served five months in prison in 2004 after being convicted of lying to investigators about a stock sale, she bounced back to make an even bigger name for herself upon release. ""Martha Stewart"" illuminates the life of one of the most successful businesswomen of our time.
* Critically acclaimed biographies of history's most notable African-Americans * Straightforward and objective writing * Lavishly illustrated with photographs and memorabilia * Essential for multicultural studies
Anita Raddick, an environmentalist and social activitist, is credited with being one of the first business leaders to focus on being "green". After establishing The Body Shop in 1976, she constantly sought new, natural ingredients to use in her beauty products. Although she initially struggled with the conventional style of the business world, she managed to stick to her unique set of principles, which helped set The Body Shop was transformed from a tiny store into one of the largest cosmetic business savvy and social activism and found Success in educating the world through beauty. Covering noted historic and contemporary figures in the arts, business, sports entertainment, politics sciences, and social advocacy, among other fields, Women of Achievement profiles women who have made significant and influential contributions to their professions and to the world at large. Each book in the series gives students a complete overview of the subject's life, as well as insight into her professional and personal motivations, while also providing historical context to her achievements. Book jacket.
Millions of people start each day by watching Katie Couric on theaToday Show. She has demonstrated an incredible work ethic and determination in her rise to prominence in the cutthroat business of television journalism and incredible strength as she raises her daughters alone after the passing of her husband. This title reveals the personal side of Couric."
A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.