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The Complete Idiot's Guide to Branding Yourself
A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
Bob Marley
* Critically acclaimed biographies of history's most notable African-Americans * Straightforward and objective writing * Lavishly illustrated with photographs and memorabilia * Essential for multicultural studies
Content Marketing
Social media, mobile devices, blogs and more have made it prime time for good storytelling. Author and entrepreneur Sherry Beck Paprocki has written this quick guide for telling good stories in consistent and compelling ways via a variety of modern techniques. As vice president of the American Society of Journalists and Authors, Paprocki has recognized a confluence in today's marketplace: businesses and nonprofits need expert storytellers to create their content and plenty of independent writers are willing to help them. Paprocki, an author of The Complete Idiot's Guide to Branding Yourself (Alpha, 2009) and others, was among thought leaders who recognized that social media would rock the branding world. Now, as an award-winning writer, author and owner of R.S. Rock Media, Inc., she shares insider tips to creating the best content possible aimed specifically at the audience you need to target.
Martha Stewart
Martha Stewart's advocacy of homemaking has made her a household name synonymous with meticulous decorating and hostessing. A business owner, author, editor, and former stockbroker and fashion model, Stewart established a brand that has spawned numerous books, a national magazine, two popular daytime television programs, and lines of merchandise for national department stores. Though she served five months in prison in 2004 after being convicted of lying to investigators about a stock sale, she bounced back to make an even bigger name for herself upon release. ""Martha Stewart"" illuminates the life of one of the most successful businesswomen of our time.
Diana, Princess of Wales
Biography of Diana, Princess of Wales, who rose above personal difficulties to become a noted champion of humanitarian causes.
Where Have All the Flower Children Gone?
What happened to the Vietnam protesters and civil rights activists? Where did their idealism lead them? And what do they feel they have contributed to the nation's political debate? Answers to these and many other questions can be found in the first-hand narratives, history, and photographs of Where Have All the Flower Children Gone? Chapters examine such aspects as the origins of the student protest movement and the conservative backlash as well as the fates of draft evaders, expatriates, and conscientious objectors. Respondents explore the conflict between the various generations over Vietnam, Iraq, and other issues. What happened to the children of the 1960s, and how do they reconcile the...
Ellen DeGeneres
Ellen tells the story of her childhood in Louisiana and Texas, to her success as a stand-up comic and being one of the most recognizable faces on television.
Oprah Winfrey
* Critically acclaimed biographies of history's most notable African-Americans * Straightforward and objective writing * Lavishly illustrated with photographs and memorabilia * Essential for multicultural studies
Fight Like a Girl
Nearly every day there's another news story or pop cultural anecdote related to feminism and women's rights. #YesAllWomen, conversations around consent, equal pay, access to contraception, and a host of other issues are foremost topics of conversation in American (and worldwide) media right now. Today's teens are encountering these issues from a different perspective than any generation has had before, but what's often missing from the current discussion is an understanding of how we've gotten to this place. Fight Like a Girl will familiarize readers with the history of feminist activism, in an effort to celebrate those who paved the way and draw attention to those who are working hard to further the cause of women's rights. Profiles of both famous and lesser-known feminists will be featured alongside descriptions of how their actions affected the overall feminist cause, and unique portraits (artist's renderings) of the feminists themselves. This artistic addition will take the book beyond simply an informational text, and make it a treasure of a book.
