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SUMMARY - Read Me: 10 Lessons For Writing Great Copy By Roger Horberry And Gyles Lingwood
  • Language: en
  • Pages: 33

SUMMARY - Read Me: 10 Lessons For Writing Great Copy By Roger Horberry And Gyles Lingwood

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to write clear and effective advertising messages. You will also discover : the characteristics of a quality content: clear, catchy, relevant, memorable, and emotionally appealing; the art and the way to make your message impactful; the tone to speak to the reader; the importance of putting yourself in the audience's shoes; the role of your writing in highlighting and appealing a brand's identity. Every copywriter is looking for the secret to making a product or brand irresistible. In an age of hypermedia where consumers are constantly exposed to multiple content, your messages need to be differentiated to make an impact. The power of words, used wisely, is a formidable weapon. Let these tips guide you and you will learn how to chisel distinctive content. *Buy now the summary of this book for the modest price of a cup of coffee!

Introduction to Programming Using Processing, Second Edition
  • Language: en
  • Pages: 506

Introduction to Programming Using Processing, Second Edition

  • Type: Book
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  • Published: 2015-12-21
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  • Publisher: Lulu.com

Written in an informal, conversational, and humorous style, the second edition of Introduction to Programming Using Processing makes learning programming a fun experience. The freely-available Processing language is ideal for a first course in programming. The simple-to-access graphics and multimedia capabilities of the language let students develop eye-catching, animated programs, instead of traditional programs that print text to the console. The text takes a ""classes-later"" approach, focusing on basics, using objects, selection, iteration, topdown design, and arrays, before writing classes. Every example is presented in the context of the RADIS (Requirements / Analyze / Design / Implement / Support) framework, with considerable attention paid to design. Other positive habits, like good commenting practice and coding style, are emphasized as well.

RESUMO - A Short History Of Nearly Everything / Uma Breve História de Quase Tudo Por Bill Bryson
  • Language: pt-BR
  • Pages: 15

RESUMO - A Short History Of Nearly Everything / Uma Breve História de Quase Tudo Por Bill Bryson

Ao ler este resumo, o senhor vai abordar as principais questões científicas da vida e do Universo. Isso o ajudará a compreender de onde o senhor vem e em que planeta vive. O senhor descobrirá também que : A Terra é apenas uma pequena parte do Universo. Há muitos perigos que nos ameaçam, tanto no subsolo como em nosso sistema solar. Nossos antepassados, os hominídeos Homo Sapiens, não revelaram todos os seus segredos. O mundo do infinitamente pequeno é tão importante quanto o mundo do infinitamente grande. Para começar, é preciso saber que só devemos nossa existência a uma perigosa assembléia de átomos. Nossa vida é constituída por essas extraordinárias misturas atômicas. Esta idéia nos leva a esta primeira observação: nossa vida está pendurada por um fio, assim como nossa sobrevivência. Com efeito, a longevidade da espécie humana é tão incerta quanto essas assembléias de átomos.

RIEPILOGO - 100 Things Every Designer Needs To Know About People / 100 cose che ogni designer deve sapere sulle persone di Susan Weinschenk
  • Language: it
  • Pages: 17

RIEPILOGO - 100 Things Every Designer Needs To Know About People / 100 cose che ogni designer deve sapere sulle persone di Susan Weinschenk

Leggendo questa sintesi, scoprirete come le scoperte delle neuroscienze vi permetteranno di creare interfacce intuitive. Scoprirete anche che : guardare e leggere richiedono un notevole lavoro cerebrale, quindi la semplicità dovrebbe essere il principio guida dei vostri progetti; l'attenzione e la memoria sono facoltà altamente fluttuanti, quindi dovete tenerne conto quando presentate i vostri contenuti; il processo decisionale induce molti elementi inconsci che ostacolano il processo decisionale dei vostri potenziali clienti; l'esperienza del mondo reale determina l'uso del digitale; gli esseri umani apprezzano la semplicità, la facilità e la sorpresa. Oggi la maggior parte delle person...

SUMMARY - Messy: The Power Of Disorder To Transform Our Lives By Tim Harford
  • Language: en
  • Pages: 27

SUMMARY - Messy: The Power Of Disorder To Transform Our Lives By Tim Harford

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will learn that disorder, as disorganization, improvisation, confusion, ambiguity or imperfection, is much more beneficial than you think, and has positive effects at home, at work, in class and beyond. You will also learn that : creativity is often the result of constraints and chance; at work, the most heterogeneous teams are the most successful; it is less important whether your desk is tidy or not, whether you have decided to do it or not; disorder and confusion are very effective in beating your political, military or business oppon...

RESUMO - Start Something That Matters / Começa algo que importa por Blake Mycoskie
  • Language: pt-BR
  • Pages: 12

RESUMO - Start Something That Matters / Começa algo que importa por Blake Mycoskie

Ao ler este resumo, o senhor vai descobrir como a marca de sapatos TOMS reinventou a noção de negócio através da doação. O senhor também vai descobrir : a história de um jovem empresário engenhoso: Blake Mycoskie; que é possível abrir um negócio sem uma formação em administração de empresas; que todos podem fazer a diferença no mundo; como lidar com os medos associados à abertura de um negócio; as chaves para iniciar um projeto empresarial. Com Start Something That Matters, o criador da marca TOMS quer transmitir seus conhecimentos empresariais e inspirar seus leitores. Ao contar a história da marca, ele espera que os leitores, por sua vez, assumam a causa que faz sentido. Para ajudá-los, ele começa por identificar seis princípios que ajudaram a TOMS a crescer: encontrar uma boa história para contar, enfrentar seus medos, ser engenhoso mesmo sem dinheiro, mantê-la simples, construir confiança e dar. É a eles que compete aplicá-los em seu nível!

SUMMARY - 100 Things Every Designer Needs To Know About People By Susan Weinschenk
  • Language: en
  • Pages: 33

SUMMARY - 100 Things Every Designer Needs To Know About People By Susan Weinschenk

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how discoveries in neuroscience will enable you to create intuitive interface designs. You will also discover that : watching and reading require a lot of brain work, so simplicity should be the guiding principle of your designs; attention and memory are highly fluctuating faculties, so you must take this into account when presenting your content; the decision-making process induces many unconscious elements that hinder your potential clients' decision making; your real-world experience determines your use of digital; human...

SUMMARY - What Every Body Is Saying: An Ex-FBI Agent’s Guide To Speed-Reading People By Joe Navarro And Marvin Karlins
  • Language: en
  • Pages: 28

SUMMARY - What Every Body Is Saying: An Ex-FBI Agent’s Guide To Speed-Reading People By Joe Navarro And Marvin Karlins

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to detect the true motivations of your interlocutors by deciphering their unconscious reactions. You will also discover how : to flush out the liars; appear more confident; make a good impression; improve the quality of your conversations; be more convincing; easily perceive the unsaid. What could be more natural for human beings than language, not only spoken language, but also body language? This other, older form is materialized by more or less unconscious gestures. For those who know how to interpret them, it is a real asset, because they never lie and allow you to discover what your interlocutor feels, whatever he or she says. "What Every Body is Saying" looks back at the experience of a seasoned FBI investigator and unveils the techniques for becoming an expert in body language. Are you ready to penetrate Joe Navarro's secrets? *Buy now the summary of this book for the modest price of a cup of coffee!

SUMMARY - The Power Of Habit : Why We Do What We Do In Life And Business By Charles Duhigg
  • Language: en
  • Pages: 34

SUMMARY - The Power Of Habit : Why We Do What We Do In Life And Business By Charles Duhigg

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover that habits are very powerful mechanisms. *You will also discover : that habits follow a very specific pattern; that it is possible to change habits, but not to suppress them; that habits can easily lead to success; that if not understood, habits can be destructive. *The life of Lisa Allen, a 34-year-old American, is governed by her bad habits: smoking, obesity, debt accumulation. It is the day her husband leaves her that Lisa realizes one thing: her life must change. It is from this trigger that Lisa begins a complete change in her lifestyle, focusing on one goal in particular: to stop smoking. She then becomes unrecognizable. How can changing a destructive habit be the starting point of a whole new existence? To answer this question and many others, you will be able to benefit from the research of Charles Duhigg, who studied habits within the American army, to decipher the mechanisms. *Buy now the summary of this book for the modest price of a cup of coffee!

SUMMARY - Kaizen: The Japanese Method For Transforming Habits, One Small Step At A Time By Sarah Harvey
  • Language: en
  • Pages: 31

SUMMARY - Kaizen: The Japanese Method For Transforming Habits, One Small Step At A Time By Sarah Harvey

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn how to improve your habits quickly and effortlessly using the Japanese technique of Kaizen. You will also learn : that the Japanese have used Kaizen to become one of the world's greatest economic powers; that this technique can significantly improve your life; how to get rid of your bad habits; how to create new ones easily; how to improve your health, better manage your money, optimize your home and make your work more enjoyable. You may have decided to lose weight, start exercising, experience less stress or learn a new langu...