Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Ziele und Probleme der Internationalisierung deutscher Unternehmen mit dem Schwerpunkt "Arabische Länder"
Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: B, Ekonomická univerzita v Bratislave, Sprache: Deutsch, Abstract: Das Thema der Internationalisierung von Unternehmern gehört zu den interessantesten Themen der Gegenwart. Einerseits wurde in den letzten 70 Jahren Vieles erreicht. Andererseits ist seit dem Ausbruch der Finanzkriese auch eine "Entschleunigung" in der Öffnung der Märkte zu erkennen. Viele Länder nutzen Instrumente mit protektionistischem Charakter, mit dem Ziel ihre eigenen Waren und damit ihre Arbeitsplätze zu schützen zum Beispiel durch Maßnahmen, die dazu dienen die Importe signifikant zu senken. Angesichts za...
The Walrasian General Equilibrium Theory
Essay from the year 2017 in the subject Economics - Micro-economics, grade: 2,0, University of Bratislava, language: English, abstract: The question about how the different economic units such as consumers, governments, and enterprises operate in a competitive markets und make the decisions under conditions of limited amounts of resources is a main subject of studies of the economic science. The lack of resources has turned into a vexed problem in recent years, while people’s desires keep increasing. In order to deal with such a conflict, these three basic questions should be answered by economic systems: What services and goods should be produced and in what quantities? How should these s...
Analysis of the Relation between Consumer Behaviour and Applying of the Marketing Mix
Essay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bratislava (UNIVERSITY OF ECONOMICS IN BRATISLAVA), language: English, abstract: Customers search consciously for products but they also search much more unconsciously for products and services to satisfy their needs. In many cases, however, it is not the targeted rational purchase, but the marketing, which encourages the customer to buy. Successful marketing, however, presupposes that providers of goods or services know exactly the background of the purchasing behaviour, the current or latent needs of their customers and the current trends in purchasing behaviour. Only then, can a successful marketing model be developed from a mix of marketing tools. For this reason, consumer behaviour research is of great importance.
Report
None
Cross-Lingual Word Embeddings
The majority of natural language processing (NLP) is English language processing, and while there is good language technology support for (standard varieties of) English, support for Albanian, Burmese, or Cebuano--and most other languages--remains limited. Being able to bridge this digital divide is important for scientific and democratic reasons but also represents an enormous growth potential. A key challenge for this to happen is learning to align basic meaning-bearing units of different languages. In this book, the authors survey and discuss recent and historical work on supervised and unsupervised learning of such alignments. Specifically, the book focuses on so-called cross-lingual wor...
Elements of Pure Economics
Elements of Pure Economics was one of the most influential works in the history of economics, and the single most important contribution to the marginal revolution. Walras' theory of general equilibrium remains one of the cornerstones of economic theory more than 100 years after it was first published.
Multinationals in China
Multinationals, China and the Global Economy analyses the results of an in-depth survey of subsidiaries in China of leading manufacturing multinational enterprises (MNEs). It investigates the strategic roles played by these subsidiaries and the sources of technologies they access or generate in doing this. It provides an original contribution to the understanding of important issues in international business, the economic development of China and economics. In international business this study extends our knowledge of MNEs' global strategies through detailed analysis of the precise roles they expect their subsidiaries in China to play. A central theme of this is how these roles relate to the development of the Chinese economy and help its positioning in the global economy. Using the results of their survey, the authors analyse how MNEs are operating within the reorientation of Chinese development from low-cost exporting to an innovation-oriented and knowledge-driven economy. A very distinctive response to the growing Chinese market, and its changing patterns of consumer demand, emerges as a crucial factor at the core of this.
Managing the Contemporary Multinational
Managing the Contemporary Multinational explores the role of headquarters in different structures of multinational firms and shows how this role is affected by the complexity of contemporary research. This topical book illustrates that contemporary research has added complexity to the attributes of the multinational, with implications for the role of headquarters. It examines claims that subsidiaries contribute to the overall competitiveness of the corporation, that they are organized in corporate networks spanning country borders, and that they depend upon specific relationships in the external network. It is stressed that headquarters knowledge of the multinational and its business environment is crucial, but also problematic. The eminent contributors question whether headquarters have become more or less important given the complexity of contemporary research, and argue that the answer to this question depends on the theoretical foundation adopted in the multinational. Based on empirical studies, this invaluable book will be a captivating read for students and researchers interested in international business and international management.
Premium Power
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
