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Case Studies in Marketing
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
STRATEGIC FINANCIAL MANAGEMENT, SECOND EDITION
The Second Edition of the book encompasses two new chapters—Strategic Cost Management and Business Ethics—A Strategic Financial Management Instrument. The book, being an augmented version of the previous edition, equips the young managers with the fundamentals and basics of strategic management and financial management in a cogent manner. The text now provides a better orientation to the students on the topics like corporate restructuring, divestitures, acquisitions, and mergers in the global context with the help of examples and caselets. The book has been revised keeping in view the requirements of postgraduate students of management and the students pursuing professional courses such as CA, MFC and CS. In addition, professionals working in the corporate sector may also find the book beneficial to integrate the financial management functions into business strategy and financial operations. Distinctive features • Model question papers have been appended at the end of the book. • Better justification of topics by merging the contents wherever required. • Theory supported with caselets inspired from global as well as Indian context.
Sustainable Disposal Methods of Food Wastes in Hospitality Operations
Food waste has evolved into a global crisis, casting a long shadow over nations and the interconnected fabric of our world. The repercussions of this excess reverberate through environmental and socio-economic landscapes, demanding immediate attention. Globally, the challenge of reducing food waste is acknowledged as a linchpin in achieving a sustainable future. The book Sustainable Disposal Methods of Food Wastes in Hospitality Operations confronts this escalating issue head-on. It contends that the time is ripe for a change in waste disposal practices, advocating for sustainable methods to alleviate environmental strain, combat climate change, and safeguard public health. This book delves ...
Business Strategy Essentials You Always Wanted To Know
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Snatched Up to Heaven for Kids
One morning, Emma wakes up feeling excited about a very special dream. She flies up high through the clouds and comes to a beautiful land called heaven where she has all sorts of adventures. Is this just a dream, or is there something magical about her journey?
Second Strike
In May 1998 India tested a series of nuclear devices in Pokharan. Two weeks later Pakistan announced a matching series of its own tests. A year later, when the two countries had a bitter confrontation in Kargil, the worst fears of 'proliferation pessimists' appeared to be coming true. The alarm bells have never really stopped ringing since then. In Second Strike Rajesh Rajagopalan challenges much of the conventional wisdom on the perceived nuclear danger in the region and suggests that the nuclear situation in South Asia is far less dangerous, and much more stable, than it is generally given credit for. Presenting a threefold case, the author focuses on the impact of nuclear doctrines on stability, a hitherto neglected aspect of the nuclear debate, and argues that Indian and Pakistani doctrines reduce the pressures on the two nuclear forces. Next, he presents the view that the doctrines of the two countries lessen the likelihood of accidents and other dangers such as terrorists stealing nuclear weapons. - the crucial role played by political leaders - and contends that political leaders tighten control over nuclear weapons in critical situations.
