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The Return of the Caravels
"Set in Lisbon as Portugal's African colonies dissolve in the 1970s."--Jacket.
International Advertising and Communication
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Introduction to e-Business
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Occupational Health and Safety
Occupational health and safety (OHS) is an important focus of governments and organizations throughout the world because there are over 2.78 million fatal and 374 million nonfatal work-related injuries and illnesses experienced by employees every year. Addressing these requires paying attention to the physical organizational, cultural, and social contexts amidst which work is undertaken. A multidisciplinary approach is also necessary in finding effective solutions. Interestingly, countries and regions address different aspects of OHS depending on what OHS hazards and risks are important to them. This book, based on research from Australia, Belgium, Ghana, Malaysia, Turkey, and Slovakia, examines how a range of OHS hazards are addressed in these contexts. We believe that this is an important first step in addressing an age-old OHS problem through a multiregional collaboration.
Issues of Human Resource Management
The book "Issues of Human Resource Management", written by well-known authors, is a result of a teamwork of specialists who have been dealing with the issue of managing human resources in different contexts. The authors from Germany, Spain, Turkey, Slovakia and Romania have submitted results of their current research and have presented important findings that are becoming a starting point for making managers decision so that their businesses can be competitive. You have put your hands on a selection of the best scientific contributions that have been reviewed and now are offering a space for an active debate on partial issues of the given topic. The authors in their work examined also the factors of psychology applied in HRM, the organisation of companies and its impact on human resource management, workers motivation and incentives and investment into human resources development; they searched the field of human resource management in family businesses, the quality of relationship in a workplace and specifics of human resource management in non-governmental organisation.
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
The Industrious Revolution
This 2008 book traces the evolution of an 'industrious revolution' that fundamentally altered the material cultures of Europe and North America.
Fire
This study of contemporary lusophone literature in Africa introduces the work of Angola's Luandino Viera, Agostinho Neto, Geraldo Bessa Victor, and Mario Antonio; Cape Verde's Baltasar Lopes; and Mozambique's Luis Bernardo Honwana.
