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Fundamentals of Public Relations and Marketing Communications in Canada
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing ...
Admans Dilemma
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman a...
Eco-Business
Two experts explain the consequences for the planet when corporations use sustainability as a business tool. McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public-relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for ...
Writing Addiction
The history of literature is replete with substance-dependent writers. The idea that addiction is a hazard of the author's life invites more interesting questions concerning the relationship between writing and addiction, the topic explored in this compilation that includes essays where authors confess & examine their personal addictions, discuss the act of writing and the idea of addiction, and present critical essays on the works of such writers as William Styron, Emily Dickinson, and Virginia Woolf.
Confessions of a Serial Biographer
Some critics rank biographers just above serial murderers. The author of this book, a self-described member of the Samuel Johnson school, doesn't share this view. An account of a life, he believes, should adhere to the truth as the biographer sees it, not to the sentiments of others. This memoir of a professional biographer's life tells the inside story of how he became interested in his subjects and reveals the mechanics of the trade: how to assemble proposals for publishers, conduct interviews and archival research, and joust with editors, subjects and their literary estates. Other biographers have described their process but remained discrete, not wishing to offend their sources and supporters. This author has forgone such caution.
Comic Books Incorporated
Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. Comic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production. This extraordinary history begins at the medium’s origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the way—market crashes, corporate takeovers, upheavals in distribution, and financial transformations. Shawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.
Entertaining Politics
Contrary to arguments that television is detrimental to democracy, 'Entertaining Politics' explores the role of new political television in changing civic culture.
Manipulating the Message
Journalists hate the term fake news, but there’s a troubling reality: spin doctors routinely try to dupe them into reporting misleading and distorted stories. Check the news on any given day and here’s what you’ll find: Governments routinely lie. Companies inflate claims about their products and practices. Institutions release studies with misleading data meant to deceive. Police departments, infected by systemic racism, downplay crimes against Indigenous and racialized people. The public depends on the media to help them understand the world, but are journalists catching all the daily lies, omissions, and distortions? Shrinking newsrooms and an army of spin doctors mean journalists can get duped. Despite valiant efforts by a handful of investigative journalists, the truth is routinely left behind. Award-winning journalist Cecil Rosner insists there is something we can do about this. We can pressure news organizations to stop blindly regurgitating the firehose of press releases and focus instead on determining what is actually true. Rosner empowers readers by sharing his techniques for detecting misinformation and disinformation.
The Art Thief
#1 NEW YORK TIMES BESTSELLER • One of the most remarkable true-crime narratives of the twenty-first century • “The Art Thief, like its title character, has confidence, élan, and a great sense of timing."—The New Yorker A BEST BOOK OF THE YEAR: The Washington Post, The New Yorker, Lit Hub "Enthralling." —The Wall Street Journal Stéphane Bréitwieser is the most prolific art thief of all time. He pulled off more than 200 heists, often in crowded museums in broad daylight. His girlfriend served as his accomplice. His collection was worth an estimated $2 billion. He never sold a piece, displaying his stolen art in his attic bedroom. He felt like a king. Until everything came to a shocking end. In this spellbinding portrait of obsession and flawed genius, Michael Finkel gives us one of the most remarkable true-crime narratives of our times, a riveting story of art, theft, love, and an insatiable hunger to possess beauty at any cost.
