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The Size Effect
At the end of the last century, the so-called "new technologies" started to question the process of design, production, sales and consumption through a radical change, which today re-defines many concepts both in industry and every-day life. The notion of "size" - a cross-cutting term in the cultural and creative sector - has gone through a phase of crisis from which it is now re-emerging, enriched with new meanings and possibilities. To re-define this complex term, the authors of the book have observed the path of audiovisual products and social media, fashion, everyday objects, architectures and cities, and identified in each of these fields elements of continuity, breaking points with the past as well as future alternatives. In this collection of essays, the authors adopt an interdisciplinary approach overcoming the boundaries of their discipline. Through different perspectives this volume presents and develops new paradigms that explain the complexities of the contemporary era and its new "sizes".
Un mondo di mode
«Tutte le mode, in un certo senso, nascono come 'emancipazione da Parigi' ma ogni storia di questa emancipazione è diversa, peculiare e ricca di implicazioni che hanno a che fare con il passato, le storie sartoriali, gli scambi commerciali tra i paesi, le specialità manifatturiere, l'emergere di nuove 'capitali della moda'. Le grandi potenze come Cina, India e Brasile sono interessate sia allo sviluppo della creatività locale, sia all'interazione con la moda internazionale in modo sempre più originale. Le nuove ricerche di antropologia della moda vanno dunque fondamentalmente in due direzioni: la comprensione della diffusione globale dei marchi occidentali e lo studio delle diverse mode locali che si affermano in modo più o meno indipendente dall'Occidente».
Fashion in Multiple Chinas
Much has been written about the transformation of China from being a clothing-manufacturing site to a fast-rate fashion consuming society. Less, however, has been written on the process of making Chinese fashion. The expert contributors to Fashion in Multiple Chinas explore how the many Chinese fashions operate across the widespread, fragmented and diffused, Chinese diaspora. They confront the idea of Chinese nationalism as `one nation', as well as of China as a single reality, in revealing the realities of Chinese fashion as diverse and comprising multiple practices. They also demonstrate how the making of Chinese fashion is composed of numerous layers, often involving a web of global entanglements between manufacturing and circulation, retailing and branding. They cover the mechanics of the PRC fashion industry, the creative economy of Chinese fashion, its retail and branding, and the cultural identity of Chinese fashion from the diasporas comprising the transglobal landscape of fashion production.
La moda
Le coordinate di base per decifrare uno dei fenomeni sociali e di mercato più caratteristici della società contemporanea. In questo volume: i significati e le ambivalenze della moda dalle origini europee all'attuale circolazione globale; il suo ruolo nella definizione dell'identità; la storia delle idee sulla moda dalle scienze umane di metà Ottocento ai contemporanei fashion studies europei e americani; le sue espressioni, dall'alta moda francese al prêt à porter, all'attuale moda 'veloce'; il fashion marketing; la mappa delle capitali del look.
Fashion in Multiple Chinas
The transformation of China from a major site for clothing manufacture to an intensely fashion consuming society has been widely documented. Less has been written about the making of Chinese fashion. In Fashion in Multiple Chinas, expert authors explore how a multitude of Chinese fashions operate across the widespread, fragmented and diffused Chinese diaspora. They challenge the idea of Chinese nationalism as 'one nation', as well as of China as a single reality, revealing the realities of Chinese fashion as diverse and comprising multiple practices. They also demonstrate how the making of Chinese fashion is composed of numerous layers, often involving a web of global entanglements between manufacturing and circulation, retailing and branding. Chapters cover the mechanics of the PRC fashion industry, the creative economy of Chinese fashion, its retail and branding, and the cultural identity of Chinese fashion from the diasporas comprising the transglobal landscape of fashion production.
Fabricating Transnational Capitalism
In this innovative collaborative ethnography of Italian-Chinese ventures in the fashion industry, Lisa Rofel and Sylvia J. Yanagisako offer a new methodology for studying transnational capitalism. Drawing on their respective linguistic and regional areas of expertise, Rofel and Yanagisako show how different historical legacies of capital, labor, nation, and kinship are crucial in the formation of global capitalism. Focusing on how Italian fashion is manufactured, distributed, and marketed by Italian-Chinese ventures and how their relationships have been complicated by China's emergence as a market for luxury goods, the authors illuminate the often-overlooked processes that produce transnational capitalism—including privatization, negotiation of labor value, rearrangement of accumulation, reconfiguration of kinship, and outsourcing of inequality. In so doing, Fabricating Transnational Capitalism reveals the crucial role of the state and the shifting power relations between nations in shaping the ideas and practices of the Italian and Chinese partners.
Fashion curating
"As the practice of fashion curation extends into commercial galleries, public and retail spaces, and even to the individual self, professional concepts of 'curating' are undergoing rapid change. Today, everyone is seemingly able to 'curate', but where does this leave the traditional understanding of curation as clothing collected and displayed in a museum? This thought-provoking volume explores the practice of fashion curating in the 21st century, bridging the gap between methods of display and notions of 'the curatorial' in fashion exhibitions, commercial settings, and the virtual world. From fashion's earliest forays into the museum to creative collaborations between luxury fashion brands...
Fashion Media
The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field. Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and contemporary digital innovations to art and film, exploring themes such as gender, ethnicity, design, taste and authorship. Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory.
The Cambridge Global History of Fashion: Volume 2
Examines the challenges of fashion from the nineteenth-century to the present day, from decolonisation to sustainability.
The Cambridge Global History of Fashion: Volume 1
Volume I surveys the long history of fashion from the ancient world to c. 1800. The volume seeks to answer fundamental questions on the origins of fashion, challenging Eurocentric explanations that the emergence of fashion was a European phenomenon and shows instead that fashion found early expressions across the globe well before the age of European colonialism and imperialism. It sheds light on how fashion was experienced in a multitude of ways depending on class, gender, and race, and despite geographical distance, fashion connected populations across the globe. Fashions flowered and were reseeded, through entanglements of empire, forced and voluntary migration, evolving racial systems, burgeoning sea travel and transcontinental systems.
