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Geleneksel (mass) medya, insan bedeninin sınırlarını ortadan kaldırdığı için elbette tanrısal bir güç telkin ediyordu. Yaratıcının takdir ettiği sınırları aşma lütfunu bahşediyordu. Tanrı kadar görünmeyeni görmek, duyulmayanı duymak, bilinmeyeni bilmek ve doğal sınırları medyatik aygıtlar aracılığı ile aşmak, medyayı yaratıcıdan daha sevimli kılmış olmalı. Çünkü bu lütfun karşılığında mass medya, teslimiyet ve sadakat dışında tüketicisinden başka hiçbir ibadet beklemedi. Dijital medya ise bedenin değil insan ruhunun uzantısı. Öteden beri “cogito” ve “geist” kavramlarıyla betimlenen insan ruhu, insani zaaflarından arınd...
Marmara Üniversitesi İletişim Fakültesi Halkla ilişkiler Anabilim Dalı Kişilerarası İletişim Öğretim Üyeleri, doktora ve tezli yüksek lisans öğrencileri ve diğer üniversitelerden bilim insanlarının katkıları ile hazırlanmış bu eser, artık 21. yüzyıla damgasını vurmuş olan iletişim çalışmaları içinde önemli bir yer kaplayan kişilerarası iletişim ile ilgili temel kavram ve yaklaşımları ele almaktadır. Multidisipliner çalışma alanı olması vesilesiyle kişilerarası iletişim, toplum içinde yalnızlaşan insanın gündelik ve sosyal olaylarına eleştirel bir gözle bakarken, disiplinlerarası yapısı ile sorunlara çözüm arar. Bu doğrultuda...
Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. Over the past century, a new breed of entertainer has arisen—one where the old division between on-camera talent and the suits behind the scenes has largely eroded. From Mabel Normand and Charlie Chaplin to Lady Gaga and Quentin Tarantino, entertainers have attempted to cross specialties and platforms to new arenas, from politics to philanthropy and more. An ideal resource for general readers as well as students of American popular culture and media at the undergraduate throug...
This book outlines the underlying principles on which modern road lighting is based, and provides the reader with knowledge of how these principles should be applied in practice. This book offers a completely fresh approach to the subject, reflecting how the technology of road lighting has progressed to keep up with the changes in lamp technology, especially in solid state light sources, and the increasing awareness of energy use and environmental issues. The book is divided into three parts. Part One describes lighting of open roads, with chapters discussing visual performance and comfort (including the effects of mesopic vision and age), and international standards and recommendations for ...
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identi...
Bringing a lively and accessible style to a complex subject, "Cyborgs and Barbie Dolls" explores the idea of the 'posthuman' and the ways in which it is represented in popular culture. Toffoletti explores images of the posthuman body from goth-rocker Marilyn Manson's digitally manipulated self-portraits to the famous TDK 'baby' adverts, and from the work of artist Patricia Piccinini to the curiously 'plastic' form of the ubiquitous Barbie doll, controversially rescued here from her negative image. Drawing on the work of thinkers including Baudrillard, Donna Haraway and Rosi Braidotti, "Cyborgs and Barbie Dolls" explores the nature of the human - and its ambiguous gender - in an age of biotechnologies and digital worlds.
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence ...
This collection, first published in 1994, contains thirteen critical essays by established scholars from the fields of philosophy, literary criticism, feminist theory, politics, and sociology, and a new essay by Deleuze himself. That the contributors are from a variety of fields indicates the extent to which Deleuze’s work can and will impact theory far beyond the discipline of philosophy.
These proceedings collect 11 selected contributions presented during the IV Celebrity Studies Journal Conference, held in Rome, at Sapienza University in June 2018. The collection aims at presenting how celebrification and its desecration – the main focus of the conference and of the publication – are an ongoing process produced by a disorderly sequence of significant moments in the celebrity’s career and in the audience’s experience of it in which the media (traditional and digital ones) play a significant role. Understanding processes of desecration is a fundamental step into furthering the knowledge of contemporary society since celebrity culture is not only related to the showbus...