Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Smart Marketing Book
In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Developing Smart Agri-food Supply Chains
The safety of agri-food supply chains remains under constant threat from risks such as food adulteration, malicious contamination, microbiological and chemical hazards, as well as the presence of foreign bodies in food products. Developing smart agri-food supply chains: using technology to improve safety and quality provides an authoritative assessment of recent developments to improve safety and quality at key points in the agri-food supply chain. This collection provides a comprehensive coverage of the methods used in tracking and traceability (including detecting genetically-modified organisms in food products), ways of assessing product integrity, dealing with malicious contamination as well as quality assessment and ensuring transparency in supply chains.
Smart Textiles and Their Applications
Smart Textiles and Their Applications outlines the fundamental principles of applied smart textiles, also reporting on recent trends and research developments. Scientific issues and proposed solutions are presented in a rigorous and constructive way that fully presents the various results, prototypes, and case-studies obtained from academic and industrial laboratories worldwide. After an introduction to smart textiles and their applications from the editor, Part One reviews smart textiles for medical purposes, including their use in health monitoring, treatment delivery, and assistive technologies. Part Two covers smart textiles for transportation and energy, with chapters covering smart tex...
The Smart Wife
The life and times of the Smart Wife--feminized digital assistants who are friendly and sometimes flirty, occasionally glitchy but perpetually available. Meet the Smart Wife--at your service, an eclectic collection of feminized AI, robotic, and smart devices. This digital assistant is friendly and sometimes flirty, docile and efficient, occasionally glitchy but perpetually available. She might go by Siri, or Alexa, or inhabit Google Home. She can keep us company, order groceries, vacuum the floor, turn out the lights. A Japanese digital voice assistant--a virtual anime hologram named Hikari Azuma--sends her "master" helpful messages during the day; an American sexbot named Roxxxy takes on ot...
Smart Technologies and the End(s) of Law
This timely book tells the story of the smart technologies that reconstruct our world, by provoking their most salient functionality: the prediction and preemption of our day-to-day activities, preferences, health and credit risks, criminal intent and
Smart Water Utilities
Today there is increasing pressure on the water infrastructure and although unsustainable water extraction and wastewater handling can continue for a while, at some point water needs to be managed in a way that is sustainable in the long-term. We need to handle water utilities “smarter”. New and effective tools and technologies are becoming available at an affordable cost and these technologies are steadily changing water infrastructure options. The quality and robustness of sensors are increasing rapidly and their reliability makes the automatic handling of critical processes viable. Online and real-time control means safer and more effective operation. The combination of better sensors...
Smart Fibres, Fabrics and Clothing
This important book provides a guide to the fundamentals and latest developments in smart technology for textiles and clothing. The contributors represent a distinguished international panel of experts and the book covers many aspects of cutting edge research and development.Smart fibres, fabrics and clothing starts with a review of the background to smart technology and goes on to cover a wide range of the material science and fibre science aspects of the technology including: Electrically active polymeric materials and the applications of nonionic polymer gel and elastomers for artificial muscles; Thermally sensitive fibres and fabrics; Cross-linked polyol fibrous substrates stimuli-respon...
Too Smart
Who benefits from smart technology? Whose interests are served when we trade our personal data for convenience and connectivity? Smart technology is everywhere: smart umbrellas that light up when rain is in the forecast; smart cars that relieve drivers of the drudgery of driving; smart toothbrushes that send your dental hygiene details to the cloud. Nothing is safe from smartification. In Too Smart, Jathan Sadowski looks at the proliferation of smart stuff in our lives and asks whether the tradeoff—exchanging our personal data for convenience and connectivity—is worth it. Who benefits from smart technology? Sadowski explains how data, once the purview of researchers and policy wonks, has...
The Smart Enough City
Why technology is not an end in itself, and how cities can be “smart enough,” using technology to promote democracy and equity. Smart cities, where technology is used to solve every problem, are hailed as futuristic urban utopias. We are promised that apps, algorithms, and artificial intelligence will relieve congestion, restore democracy, prevent crime, and improve public services. In The Smart Enough City, Ben Green warns against seeing the city only through the lens of technology; taking an exclusively technical view of urban life will lead to cities that appear smart but under the surface are rife with injustice and inequality. He proposes instead that cities strive to be “smart en...
