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Urban Microclimate Modelling for Comfort and Energy Studies
This book discusses urban microclimate and heat-related risks in urban areas, brought on by the combination of global climate change effects and local modification of climate determined by extensive urbanization such as the ‘Urban heat island’ phenomenon. This matter is relevant to almost all urbanized areas in the world, where the increase of urban population and air temperature is expected to endanger both the overall health of the population and the energy supply for the functioning of urban systems. The book details the inter-relationship between urban morphology, microclimate and building energy performance and presents a multidisciplinary approach that brings together Urban Climatology, Engineering and Architectural knowledge to support the development of reliable models and tools for research and practice. This book is a useful tool for architects and building energy modelers, urban planners and geographers who need a practical guide to realize basic urban microclimate simulation for use in both academic research and planning practice.
Marketing Aesthetics
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed throu...
Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
The Roots of Urban Renaissance
An acclaimed history of Harlem’s journey from urban crisis to urban renaissance With its gleaming shopping centers and refurbished row houses, today’s Harlem bears little resemblance to the neighborhood of the midcentury urban crisis. Brian Goldstein traces Harlem’s Second Renaissance to a surprising source: the radical social movements of the 1960s that resisted city officials and fought to give Harlemites control of their own destiny. Young Harlem activists, inspired by the civil rights movement, envisioned a Harlem built by and for its low-income, predominantly African American population. In the succeeding decades, however, the community-based organizations they founded came to pursue a very different goal: a neighborhood with national retailers and increasingly affluent residents. The Roots of Urban Renaissance demonstrates that gentrification was not imposed on an unwitting community by unscrupulous developers or opportunistic outsiders. Rather, it grew from the neighborhood’s grassroots, producing a legacy that benefited some longtime residents and threatened others.
Statement of Disbursements of the House
Covers receipts and expenditures of appropriations and other funds.
Latina/os and World War II
This eye-opening anthology documents the effects of WWII on Latina/o personal and political beliefs across a broad spectrum of ethnicities and races. The first book-length study of Latina/o experiences in World War II over a wide spectrum of identities and ancestries—from Cuban American, Spanish American, and Mexican American segments to the under-studied Afro-Latino experience—Latina/os and World War II probes the controversial aspects of Latina/o soldiering and citizenship in the war, the repercussions of which defined the West during the twentieth century. The editors also offer a revised, more accurate tabulation of the number of Latina/os who served in the war. Spanning imaginative ...
The Ghost Tracker
The Ghost Tracker (A Keeper Lake Story) Book 1 in the Keeper Lake Series *this is a standalone There's an evil ghost out there responsible for my father's murder and I'm determined to track him down. When Ember York’s father was murdered in the line of duty, her life changed in unimaginable ways. But now, time, distance, and therapy have given her a new lease on life, but just as she thinks she’s gotten past the most difficult aspects, she discovers new, troubling signs that the changes are here to stay. Voices from beyond the grave begin to plague her once again as the anniversary of her father’s death nears. Her instincts tell her to follow the clues, but where they lead may alter the facts about her father’s case. Has tragedy somehow enabled her to do what she never thought impossible and bring justice to victims long after their demise? This is a supernatural suspense story about ghosts set in the small cozy town of Keeper Lake, Georgia.
