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Influencer Marketing For Dummies
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on bui...
The Partnership Economy
Unlock the enormous potential of strategic partnerships You think you know partnerships, don’t you? But the nature — and growth potential — of partnerships for business has transformed in recent years. In The Partnership Economy, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your company’s revenue far beyond expectations. Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, cus...
Asian Americans and the Media
Asian Americans and the Media provides a concise, thoughtful, critical and cultural studies analysis of U.S. media representations of Asian Americans. The book also explores ways Asian Americans have resisted, responded to, and conceptualized the terrain of challenge and resistance to those representations, often through their own media productions. In this engaging and accessible book, Ono and Pham summarize key scholarship on Asian American media, as well as lay theoretical groundwork to help students, scholars and other interested readers understand historical and contemporary media representations of Asian Americans in traditional media, including print, film, music, radio, and televisio...
Sleep Is for the Weak
Each month, more than half a million readers turn to the 25 mommyblogs featured in this collection for advice and a sense of camaraderie, and this anthology brings together their best and brightest essays, ranging in style from snort-Diet-Coke-out-the-nose funny to poignant and bittersweet. Written to be read during the mind-bogglingly short breaks parents get during their busy days, these pieces will help moms find solace in a wide range of viewpoints and issues not often discussed in mainstream magazines and other parenting books. From dealing with rage to negotiating sleeping arrangements to the frustration and joy of parenting a special needs child, this is the perfect read for the hip but harried mother that says "you are still you."
Mommyblogs and the Changing Face of Motherhood
Mothers have consistently relied upon one another for guidance and support as they navigate the difficult world of parenting. For many women, the increasingly established online community of “mommyblogs” now provides a source of camaraderie and support that acknowledges both the work of mothering and the implications of its undertaking. Beyond their capacity to entertain, how have mommyblogs shifted our understanding of twenty-first-century motherhood? In examining the content of hundreds of mommyblogs, May Friedman considers the ways that online maternal life writing provides a front row seat to some of the most raw, offbeat, and engaging portraits of motherhood imaginable. Focusing on the composition of the “mamasphere” and on mommyblogs’ emphasis on connection, Friedman reveals the changing face of contemporary motherhood – one less concerned with the proscriptions of what good mothers should do, and more invested in what diverse mothers have to say.
Hyphen Magazine
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Digital Marketing All-In-One For Dummies
Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerat...
The Digital Mystique
In The Digital Mystique, Sarah Granger—a nationally recognized expert on online culture and social technology—shows us how digital media is shaping our lives in real time. Whether it's how we raise our children, communicate in love and partnerships, support causes, or establish friendships and trust, Granger pinpoints the best ways to seize digital opportunities to make our lives richer and fuller. While the Internet era is one that is frequently criticized as undermining our health, privacy, concentration, and ability to sustain real-world relationships, Granger takes a more optimistic and empowering view. She shares real-life stories and surprising facts about our lives—both online a...
Advertising by Design
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads...
Make It Fast, Cook It Slow
Make It Fast, Cook It Slow is the first cookbook from Stephanie O'Dea, the extremely popular slow cooking blogger: affordable, delicious, nutritious, and gluten-free recipes to delight the entire family. In December 2007, Stephanie O'Dea made a New Year's resolution: she'd use her slow cooker every single day for an entire year, and write about it on her very popular blog. The result: more than three million visitors, and more than 300 fabulous, easy-to-make, family-pleasing recipes, including: Breakfast Risotto Vietnamese Roast Chicken Tomatoes and Goat Cheese with Balsamic Cranberry Syrup Falafel Philly Cheesesteaks Creme Brulee -- and much more. Make It Fast, Cook It Slow is the perfect cookbook for easy, quick prep, inexpensive ingredients, and meals that taste like you spent hours at the stove.
