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Managing Fashion and Luxury Companies
The system of fashion and luxury goods found fertile ground in the Italian and international spheres from the late 1970s to the 1980s. Today, however, these favourable conditions no longer exist. First, fashion and luxury are not one single concept anymore. Instead, companies have to manage a variety of fashions and luxuries, given to the ever-expanding yet simultaneously greater segmentation of markets. A new world requires a fresh, more sophisticated way of approaching these industries. Strategies once based on a single product and a single brand for a single consumer today must be able to segment their offering through a differentiated value proposition for different segments on diverse m...
Managing Creativity and the Creative Process For Symbol-Intensive Brands
Creative ideas fuel corporate grow. But what we really know about creativity? Which are the drivers? What are the boundaries of creative processes? How to evaluate creative ideas in startups? The age of the lone heroic inventor is over and now business creativity is process-based, often outsourced, it involves organizational resources and management practices, while creative expressions are increasingly protected as key intangible asset. In this book a diverse team of contributors from academia, intellectual property law and venture capital, offer an interdisciplinary, cross functional view about corporate creativity. How creativity is defined, the nature of the theories underpinning it, the relationship between creativity and entrepreneurship will be explored as well as how boundary spanning activities help in selecting and mobilizing creative talent in industries such as fashion. Finally the book shows how creative entrepreneurs embracing the tension between creative disruption and operational efficiency created innovative business models of extraordinary success.
Lifestyle Brands
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Designing Clothes
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger con...
Cold War American Exhibitions of Italian Art and Design
Enriching the existing scholarship on this important exhibition, Italy at Work: Her Renaissance in Design Today (1950–53), this book shows the dynamic role art, specifically sculpture, played in constructing both Italian and American culture after World War II (WWII). Moving beyond previous studies, this book looks to the archival sources and beyond the history of design for a greater understanding of the stakes of the show. First, the book considers art’s role in this exhibition’s import—prominent mid-century sculptors like Giacomo Manzù, Fausto Melotti, and Lucio Fontana were included. Second, it foregrounds the particular role sculpture was able to play in transcending the bounda...
The Stuff of Spectatorship
Film and television create worlds, but they are also of a world, a world that is made up of stuff, to which humans attach meaning. Think of the last time you watched a movie: the chair you sat in, the snacks you ate, the people around you, maybe the beer or joint you consumed to help you unwind—all this stuff shaped your experience of media and its influence on you. The material culture around film and television changes how we make sense of their content, not to mention the very concepts of the mediums. Focusing on material cultures of film and television reception, The Stuff of Spectatorship argues that the things we share space with and consume as we consume television and film influence the meaning we gather from them. This book examines the roles that six different material cultures have played in film and television culture since the 1970s—including video marketing, branded merchandise, drugs and alcohol, and even gun violence—and shows how objects considered peripheral to film and television culture are in fact central to its past and future.
Shaping the Next Normal: Rebound Reimagine, Reinnovate, Rearchitect
It is a common saying that “Necessity is the mother of Invention”, but what the entire world has witnessed since December 2019 it would not be wrong to state that “Necessity is not only mother of Invention but Innovation also”. Business practices across the globe have undergone a massive phenomenal transformation. Where on the one end the world has faced and witnessed disruption, challenges, and downfall in business, while meeting the same end world has also witnessed explorations of new forms of business practices from thoughts to actions. The book “Shaping the Next Normal: Rebound, Reimagine, Reinnovate, Rearchitect” is an attempt to record innovative and novel manuscripts, research-based articles, case studies, conceptual outcome-oriented business models, and practices from the innovative minds of researchers and academicians. The book encompasses 18 Chapters with research-based perspectives in the area of Finance, Human Resources, Marketing, Commerce, and Technology. The book can be offered as a handy compendium of readings of the dynamic business environment. Editors
Economics & Management 3/2024
While demographic change may seem slow and unnoticeable, its impact on the economic, social, and political future of a country is profound. This is particularly evident in Italy, the third oldest country in the world after Monaco and Japan. Growing longevity and the coexistence of multiple generations within families, organizations, and markets require a rethinking of education and integration policies. Embracing a demographic perspective can facilitate the development of innovative public policies and sustainable business strategies.
Strategic Management
Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This eighth edition of Strategic Management builds on proven strengths ... · over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors · a continuous contrast between prescriptive and emergent views of strategy...
