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Economics & Management 3/2024
While demographic change may seem slow and unnoticeable, its impact on the economic, social, and political future of a country is profound. This is particularly evident in Italy, the third oldest country in the world after Monaco and Japan. Growing longevity and the coexistence of multiple generations within families, organizations, and markets require a rethinking of education and integration policies. Embracing a demographic perspective can facilitate the development of innovative public policies and sustainable business strategies.
Artificial Intelligence in PET/CT Oncologic Imaging
This book presents artificial intelligence applications that may help in detecting disease, defining tissue characterization (benign vs malignant), staging and correlation with molecular biomarkers. Originally positioned as a means for noninvasive molecular phenotyping and quantification in the 1970s, PET's technological improvements in the 2000s generated renewed interest in quantification, which has grown over the last five years. This progress is parallel with the development of Artificial intelligence (AI) systems for Oncology which aim at providing the best possible treatment to patients suffering from lung, breast, brain, prostate, liver and other types of cancer. The chapters provide an overview of the use of AI in PET/CT imaging for various types of cancer, and it will be an invaluable tool especially for nuclear medicine physicians and oncologists.
Marketing Management
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Semiotics and Visual Communication III
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-...
Actors on Guard
Actors on Guard is the most comprehensive and detailed book on the art of theatrical swordplay available today. It provides the reader with the historical, theoretical and practical basis for learning, practicing and presenting theatrical sword fights. Focusing specifically on the Elizabethan rapier and dagger (the most popular weapons used in stage fights), Actors on Guard provides actors, directors, teachers, stage managers and technicians the skills and knowledge essential to presenting safe and effective fights, both for stage and screen.
Lifestyle Brands
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
The Duel in Early Modern England
Arguments about the place and practice of the duel in early modern England were widespread. The distinguished intellectual historian Markku Peltonen examines this debate, and show how the moral and ideological status of duelling was discussed within a much larger cultural context of courtesy, civility and politeness. The advocates of the duel, following Italian and French examples, contended that it maintained and enhanced politeness; its critics by contrast increasingly severed duelling from civility, and this separation became part of a vigorous attempt in the late seventeenth century and beyond to redefine civility, politeness and indeed the nature and evolution of Englishness. To understand the duel is to understand much more fully some crucial issues in the cultural and ideological history of Stuart England, and Markku Peltonen's study will thus engage the attention of a very wide audience of historians and cultural and literary scholars.
Shakespeare's Works
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Innovation in Luxury Fashion Family Business
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
