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Almost a Dynasty
Almost A Dynasty details the rise and fall of the World Champion 1980 Phillies. Based on personal interviews, newspaper accounts, and the keen insight of a veteran baseball writer, the book convincingly explains how a losing team was finally able to win its first world championship.
The End of Work
From the author of Popular Economics comes a surpringly sunny projection of America's future job market. Forget the doomsday predictions of sour-faced nostalgists who say automization and globalization will take away your dream job. The job market is only going to get better and better, according to economist John Tamny, who argues in The End of Work that the greatest gift of prosperity, beyond freedom from painful want, is the existence of work that is interesting.
Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced
Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
The History of Television, 1942 to 2000
Albert Abramson published (with McFarland) in 1987 a landmark volume titled The History of Television, 1880-1941 ("massive...research"--Library Journal; "voluminous documentation"--Choice; "many striking old photos"--The TV Collector). At last he has produced the follow-up volume; the reader may be assured there is no other book in any language that is remotely comparable to it. Together, these two volumes provide the definitive technical history of the medium. Upon the development in the mid-1940s of new cameras and picture tubes that made commercial television possible worldwide, the medium rose rapidly to prominence. Perhaps even more important was the invention of the video tape recorder...
The Rise of the Image, the Fall of the Word
For decades educators and cultural critics have deplored the corrosive effects of electronic media on the national consciousness. The average American reads less often, writes less well. And, numbed by the frenetic image-bombardment of music videos, commercials and sound bites, we may also, it is argued, think less profoundly. But wait. Is it just possible that some good might arise from the ashes of the printed word? Most emphatically yes, argues Mitchell Stephens, who asserts that the moving image is likely to make our thoughts not more feeble but more robust. Through a fascinating overview of previous communications revolutions, Stephens demonstrates that the charges that have been levele...
A History of Sports Highlights
This book traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. It explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development, given their prominent use within a news context in every medium from early news film actualities and newsreels to network and cable television to today's new media platforms.
The Politics of Baseball
Examining baseball not just as a game but as a social, historical, and political force, this collection of sixteen essays looks at the sport from the perspectives of race, sexual orientation, economic power, social class, imperialism, nationalism, and international diplomacy. Together, the essays underscore the point that baseball is not just a form of entertainment but a major part of the culture and power struggles of American life as well as the nation's international footprint.
Big Ideas
From the polio vaccine to the Post-It, the personal computer to Prozac, these are the scientific and technological innovations that have transformed our world. Award-winning author Alex Hutchinson unveils the 100 greatest inventions of the modern era--starting with the discovery of the transistor in 1947--complete with original photographs and anecdotes about their creation. For example, a candy bar melting in a scientist’s pocket during an experiment led to the invention of the microwave oven. Hutchinson consulted 25 experts at 17 museums and universities; their collective expertise spans aeronautics, automobiles, biology, computers, medicine, physics, and a host of other fields. The result includes some well-known breakthroughs (the laser, in-vitro fertilization) as well as a host of surprises (waffle-sole running shoes, the pull-top can). This charming book will delight, fascinate, and educate.
Poker For Dummies
Know when to hold 'em, know when to fold 'em Poker is America’s national card game, and its popularity continues to grow. Nationwide, you can find a game in progress everywhere. If you want to play, you can find poker games on replicas of 19th century riverboats or on Native American tribal lands. You can play poker at home with the family or online with opponents from around the world. Like bowling and billiards before it, poker has moved out from under the seedier side of its roots and is flowering in the sunshine. Maybe you’ve never played poker before and you don’t even know what a full house is. Poker For Dummies covers the basics. Or perhaps you've played for years, but you just ...
Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications
As mobile technology becomes much more prominent in the world, its effect on the social, political, and economic realms cannot be ignored. Interdisciplinary approaches towards re-examining the prevalence of communication technologies are essential for industry professionals development. Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications sheds light on emerging disciplines in multimedia technologies and discusses the changes, chances, and challenges in the mobile world. Areas such as mobile governance, mobile healthcare, and mobile identity are examined, along with their social, political, and economic implications. Serving as a reconnection between academia and industry, this book will be useful for students, professors, researchers, and policy-makers of mobile media and communications.
