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Telephone Survey Methods and Practices
This book is written in a user-friendly style for those who desire to conduct valid and reliable telephone surveys. Includes chapters on the business of telephone surveys, ethics, sampling, instrument design, data collection procedures, data analysis and chart presentation.
Survey Research
This book is written in a user-friendly style for persons in business, government and non-profit organizations who want to write and/or execute a survey using either the in-person, mail, telephone or web methods or who want a good grounding in survey research methods without all the jargon. A short introduction to survey research is provided in Chapter 1. Chapter 2 focuses on ethics using examples from national and international professional associations. Chapter 3 describes how to propose a survey within an organization and provides examples. Chapter 4 focuses on probability sampling methods used in survey research. Chapters 5 to 8 show how to develop and field a survey using the mail, in-p...
The Rhythm of Business
The Rhythm of Business identifies and describes the natural development process which all successful business people use intuitively when starting and running a business. Once you understand The Rhythm of Business, you will never feel lost or out of sync, no matter what business you are in, because The Rhythm of Business incorporates a process with concrete steps to attain business success applicable for any business. A lot of business books deal in `tips.' This book deals with the most fundamental principles in business. Fundamental principles might not sound interesting to someone who is trained to think in terms of the practicalities of daily business life, but, in fact, The Rhythm of Business is the most practical, down-to-earth business book you will ever read! Jeffrey C. Shuman has crafted a unique career as an entrepreneur, consultant, business professor, and author. He is considered a leading expert in the emerging field of entrepreneurial studies. His courses in entrepreneurship at Bentley College tap state-of-the-art knowledge about business creation. His writings include dozens of articles and a book on entrepreneurs and the business creation process.
Books in Print
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The Problem with Survey Research
The Problem with Survey Research makes a case against survey research as a primary source of reliable information. George Beam argues that all survey research instruments, all types of asking-including polls, face-to-face interviews, and focus groups-produce unreliable and potentially inaccurate results. Because those who rely on survey research only see answers to questions, it is impossible for them, or anyone else, to evaluate the results. They cannot know if the answers correspond to respondents' actual behaviors (objective phenomena) or to their true beliefs and opinions (subjective phenomena). Reliable information can only be acquired by observation, experimentation, multiple sources o...
Matarenda/Talents in Zimbabwean Pentecostalism
In Matarenda/Talents in Zimbabwean Pentecostalism, the contributors reflect on how Pentecostalism contributes to the empowerment of marginalised societies, empowers women through the matarenda practices, and contributes to the development of wider society.
Designing and Conducting Business Surveys
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of th...
