Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with g...
Welcome to The New Normal: Life After The Chaos
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference i...
LOGISTICS AND SUPPLY CHAIN MANAGEMENT OF ORGANISED RETAIL - A KERALA PERSPECTIVE
Successful supply chain management requires a high degree of functional and organizational integration. A major problem is the uncertainty due to lack of coordination in the supply chain. The lack of coordination causes manufacturing cost, inventory cost, replenishment lead time, transportation cost and labour cost to increase and the level of product availability and profitability to reduce. This research work has been aimed at understanding the gap between the expectations and performance on different attributes of Logistics and Supply Chain Management adopted at different the stages in the supply chain viz., by customers, retailers, suppliers and transporters in Kerala. The study is also aimed at understanding the level of implementation of latest concepts in supply chain management among the different entities.
Advances in Engineering Design and Simulation
This book consists of selected peer-reviewed papers presented at the NAFEMS India Regional Conference (NIRC 2018). It covers current topics related to advances in computer aided design and manufacturing. The book focuses on the latest developments in engineering modelling and simulation, and its application to various complex engineering systems. Finite element method/finite element analysis, computational fluid dynamics, and additive manufacturing are some of the key topics covered in this book. The book aims to provide a better understanding of contemporary product design and analyses, and hence will be useful for researchers, academicians, and professionals.
Mathematics and Computer Science, Volume 1
MATHEMATICS AND COMPUTER SCIENCE This first volume in a new multi-volume set gives readers the basic concepts and applications for diverse ideas and innovations in the field of computing together with its growing interactions with mathematics. This new edited volume from Wiley-Scrivener is the first of its kind to present scientific and technological innovations by leading academicians, eminent researchers, and experts around the world in the areas of mathematical sciences and computing. The chapters focus on recent advances in computer science, and mathematics, and where the two intersect to create value for end users through practical applications of the theory. The chapters herein cover s...
Back to the Future: Using Marketing Basics to Provide Customer Value
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking re...
Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the ro...
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Recent Advances in Intelligent Information Systems and Applied Mathematics
This book describes the latest advances in intelligent techniques such as fuzzy logic, neural networks, and optimization algorithms, and their relevance in building intelligent information systems in combination with applied mathematics. The authors also outline the applications of these systems in areas like intelligent control and robotics, pattern recognition, medical diagnosis, time series prediction, and optimization of complex problems. By sharing fresh ideas and identifying new targets/problems it offers young researchers and students new directions for their future research. The book is intended for readers from mathematics and computer science, in particular professors and students working on theory and applications of intelligent systems for real-world applications.
The Politics of Silence, Voice and the In-Between
The Politics of Silence, Voice and the In-Between: Exploring Gender, Race and Insecurity from the Margins seeks to dismantle the deficit discourses generated through research about people as agency-less and, by extension, objects of study. The book argues that, regardless of marginalisation, people create spaces of liminality where they seek control over their lives by navigating the structures that exclude them. Challenging the false binary of silence as violence and voice as power, the book introduces the idea of an in-between ‘liminal space’ which is created by people to navigate conditions of oppression and move towards a politically stable and inclusive world. This book will be of great interest to students and scholars of gender studies, international development, peace and conflict studies, politics and international relations, sociology and media studies. It will be an important resource for courses incorporating gender, feminist and postcolonial perspectives.
