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The Human Brand
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, ...
Statement of Disbursements of the House
Covers receipts and expenditures of appropriations and other funds.
The Researcher
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Social Register
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New Directions for Writers
"New Directions for Writers" is a student-oriented developmental writing book developed to help readers meet the writing requirements of the real world as well as the classroom. Please Provide For those interested in developing their writing skills.
Soul Mates Dissipate
In this sensual and bittersweet story of true love tested, Mary B. Morrison's soulful, sexy, and totally uncensored voice speaks right to the hearts of her readers, making her one of today's most exciting and original authors. Copyright © Libri GmbH. All rights reserved.
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