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The Photographer's Survival Guide
Practical, real-world advice for commercial photographers At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including: • Establishing a recognizable style that is all your own • Creating a website and portfolio, including costs, selecting images, and working with a designer • Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers • Estimating, bidding, and negotiating you...
Professional Photography
Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer’s workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about: Being well-versed in creating both still and moving images. Designing and maintaining a well-structured website. The importance of engaging with social media. Exploring personal projects to find new clients. Managing print sales and exhibiting. Understanding budgeting and copyright in a digital world. The accompanying podcast interviews with some of today’s top professional photographers provide additional insider information to help photographers understand their place in both the commercial and creative worlds.
Tell the World You Don't Suck: Modern Marketing for Commercial Photographers
Internationally known photo consultant and owner of Burns Auto Parts--Consultants, Leslie shares her best thoughts on marketing for the commercial photographer. This book covers everything from cold calls to websites and social marketing and much more.
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