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Communication in Organizational Environments
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.
Eye Tracking Methodology
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
Eye Tracking for Visual Marketing
Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.
Neuromarketing in Food Retailing
'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It provides tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make shopping convenient and effective.
Eye Tracking the User Experience
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Emotions and Bodily Responses
Emotions and Bodily Responses: A Psychophysiological Approach is an introduction to the principles of psychophysiology as they relate to bodily responses and emotions. The emphasis is on the study of human subjects and on those bodily responses (heart rate, blood pressure, blood volume, electrodermal responses, muscle tension, brain waves) that can be measured from the periphery of the body without the use of invasive techniques. Comprised of nine chapters, this book begins with an overview of some basic physiological principles and recording techniques, followed by a discussion on some of the types of stimuli that cause changes in bodily responses. Subsequent chapters explore individual dif...
Eye Tracking in User Experience Design
Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques f...
Methods in Mind
Experts discuss the wide variety of investigative tools available to cognitive neuroscience, including transcranial magnetic stimulation, neuroscience computation, fMRI, imaging genetics, and neuropharmacology, with particular emphasis on convergence of techniques and innovative uses. The evolution of cognitive neuroscience has been spurred by the development of increasingly sophisticated investigative techniques to study human cognition. In Methods in Mind, experts examine the wide variety of tools available to cognitive neuroscientists, paying particular attention to the ways in which different methods can be integrated to strengthen empirical findings and how innovative uses for establish...
