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"There is the idea of the 'different' company. A company that after more than 100 years is now turning its back on production based on the division of work. In his introduction, Götz Hamann, journalist for Die Zeit, describes the authors as engaged in an 'attack on capitalism'. Expert articles by such renowned authors as Andrew McAfee, Don Tapscott and David Weinberger are augmented by examples from Nokia, SAP and Vodafone in the quest to discover how Web 2.0 technologies can best be used as business tools, and how companies will need to change in order to survive as Enterprise 2.0 organizations. Not forgetting the question of whether it's worth it for company management. After all, Enterpr...
"Collection of incunabula and early medical prints in the library of the Surgeon-general's office, U.S. Army": Ser. 3, v. 10, p. 1415-1436.
Innovationsfähigkeit ist ein Schlüsselfaktor für unternehmerischen Erfolg. Im Dschungel der Angebote geht häufig der Blick für Neues verloren. In handlungsorientierter Perspektive fokussieren die Autoren auf das Wesentliche: Es werden Konturen eines veränderten Innovationsverständnisses und einer veränderten Innovationsstrategie beschrieben, die die soziale Prozesshaftigkeit und Interaktivität mit Kunden in den Vordergrund rücken. Die damit verbundenen Managementansätze, Unternehmenskonzepte und Instrumente weisen über die untersuchten Branchen der Softwareentwicklung und Mechatronik hinaus und dürften künftig in vielen wissensintensiven Branchen das Innovationsgeschehen beeinflussen. Die Autorinnen und Autoren sind Wissenschaftler unterschiedlicher Disziplinen und Praktiker mit vielfältiger Expertise auf dem Gebiet des Innovationsmanagements und der Open Innovation. Sie konzentrieren ihre Ausführungen auf ausgewählte KMU-taugliche Formen eines Innovationsmanagements 2.0.
Some compare the evolving Web to the revolution of the Gutenberg press. How does the Web shape the role and understanding of leadership? What are key challenges and opportunities? What mindsets, skills and knowledge are necessary? "The Leadership Implications of the Evolving Web," provides and analyzes over 300 pioneer examples from the private, public and non-profit sector in Germany, Europe and the US. A new leadership paradigm seems to be emerging with an inexorable shift away from one-way, hierarchical, organization-centric communication toward two-way, network-centric, participatory, and collaborative leadership styles. Which requirements and trends, which opportunities and key challeng...
Social media and social networks seem to be conquering human relationships. Corporations increasingly expect business benefits from such platforms for employee-to-employee networking and internal collaboration. Firstly, however, social software platforms have to be introduced into an organization successfully, which often requires strategic and cultural changes before the new technology effectively supports everyday work tasks and corporate procedures. Companies will thus be looking for ways to promote usage of the new platforms and influence employee behavior accordingly. After a review of selected relevant scientific theory and practical examples of social software analysis, this publicati...