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Digital Activism in Zimbabwe
This book investigates the role of the internet and social media in political processes in non-western and non-democratic contexts. Using Zimbabwe as a case study, the book demonstrates how activists and ordinary people deploy social media, particularly Facebook, to subvert an enduring hegemonic state. However, the book also highlights how authoritarian regimes are in turn learning and adapting to the information age, challenging the impact of digital activism. Studies of digital activism in the Global South are often centred around democracy, but this book paints a more complex picture, examining the role and effect of digital activism in challenging state hegemony in authoritarian contexts...
Marketing Communication in African Languages
This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.
Handbook of Digital Politics
This thoroughly revised second edition Handbook examines the latest knowledge and perspectives on digital politics. Leading scholars explore the expansion of digital technologies, channels and styles as it shapes political dynamics.
Performance Trends in Postliberation Zimbabwe
This collection of essays documents, conceptualises and theorises the ways in which Zimbabwean, in particular, and African practitioners, in general, creatively work and perform in contemporary Africa. It serves to consolidate the ways in which Zimbabwean and African performance is made and understood by Zimbabwean practitioners and theorists. The book examines this emergent, dynamic performance movement which transforms performances into acts of reflection, engagement, and/or discussion between the performer and spectator through various creative performative avenues, such as interjections, call and response, singing, clapping and use of communally identifiable everyday objects in design, which affirm and fuse the actors and spectators together. Finally, this book exposes the dominant exclusivity and Anglocentrism in critical pedagogies of performance in Zimbabwe through problematizing the “taken-for-grantedness” of the accepted ways in which performance and theory have been conceptualised.
Youth-Led Social Movements and Peacebuilding in Africa
This book critically examines and analyses the active role played by youth-led social movements in pushing for change and promoting peacebuilding in Africa, and their long-term impacts on society. Africa’s history is characterised by youth movements. The continent’s youth populations played pivotal roles in the campaign against colonialism and, ever since independence, Africa’s youth have been at the center of social mobilisation. Most recently, social media has contributed significantly to a further rise in youth-led social movements. However, the impact of youth voices is often marginalised by patriarchal and gerontocratic approaches to governance, denying them the place, voice, and ...
Television in Africa in the Digital Age
This book places television in Africa in the digital context. It address the onslaught of multimedia platforms, digital migration and implication of this technology for society. The discussions in the chapters contained in this book encompass a wide range of issues such as digital disruption of television news, internet television and video on demand platforms, adaptations, digital migration, business strategies and management approaches, PBS, consumption patterns, scheduling and programming, evangelical television, and many others. The book is an important reading for academics, students and television practitioners. It offers an insightful view of television in Africa.
Digital Dissidence and Social Media Censorship in Africa
This book reflects on the rapid rise of social media across the African continent and the legal and extra-legal efforts governments have invented to try to contain it. The relentless growth of social media platforms in Africa has provided the means of resistance, self-expression, and national self-fashioning for the continent’s restlessly energetic and contagiously creative youth. This has provided a profound challenge to the African "gatekeeper state", which has often responded with strategies to constrict and constrain the rhetorical luxuriance of the social media and digital sphere. Drawing on cases from across the continent, contributors explore the form and nature of social media and ...
Mapping the Digital Divide in Africa
Despite issues associated with the digital divide, mobile telephony is growing on the continent and the rise of smartphones has given citizens easy access to social networking sites. But the digital divide, which mostly reflects on one's race, gender, socioeconomic status or geographical location, stands in the way of digital progress. What opportunities are available to tame digital disparities? How are different societies in Africa handling digital problems? What innovative methods are being used to provide citizens with access to critical information that can help improve their lives? Experiences from various locations in several sub-Saharan African countries have been carefully selected in this collection with the aim of providing an updated account on the digital divide and its impact in Africa.
A Private Sphere
Online technologies excite the public imagination with narratives of democratization. The Internet is a political medium, borne of democracy, but is it democratizing? Late modern democracies are characterized by civic apathy, public skepticism, disillusionment with politics, and general disinterest in conventional political process. And yet, public interest in blogging, online news, net-based activism, collaborative news filtering, and online networking reveal an electorate that is not disinterested, but rather, fatigued with political conventions of the mainstream. This book examines how online digital media shape and are shaped by contemporary democracies, by addressing the following issue...
Perspectives on Political Communication in Africa
This edited collection is a cutting-edge volume that reframes political communication from an African perspective. Focusing on sub-Saharan Africa and occasionally drawing comparisons with other regions of the world, this book critically addresses the development of the field focusing on the current opportunities and challenges within the African context. By using a wide variety of case studies that include Mozambique, Zambia, Rwanda, Zimbabwe, Ghana, Kenya, Uganda, South Africa, Ivory Coast and Nigeria, the collection gives space to previously understudied regions of sub-Saharan Africa and challenges the over-reliance of western scholarship on political communication on the continent.
