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The Behavioral Economics of Brand Choice
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
The Profits of Distrust
The choices people make about drinking water reveal deeper lessons about trust in government and civic life.
Análise Econômica do Processo Civil
Já se perguntou por que as pessoas litigam? Por que, algumas vezes, fazem acordo e outras vezes não? Por que as audiências de conciliação obrigatórias são tão ineficazes? Por que os juizados especiais estão abarrotados? Ou ainda, por que pagamos juízes de 2o grau para rever o trabalho dos juízes de 1o grau? Será que os tribunais agem de forma estratégica em seus julgamentos? O que aconteceria se o STJ não aceitasse rever as decisões de um tribunal inferior? Ou a relação entre a jurisprudência do STF, a repercussão geral, e um pedágio em uma rodovia? Por que, às vezes, os advogados adotam posturas duras em negociações simples? E seriam eles sempre fiéis a seus clientes...
The Brand and Its History
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evoluti...
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Interpreting Consumer Choice
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
