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MBA
This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.
Polarization, Populism, and the New Politics
‘Populism’ is one of the most frequently used terms in today’s political discussions. From Turkey to the United States of America, the effect of populist politicians is felt more than ever today. Indeed, it is an extremely common occurrence to come across a political commentator defining a politician as a populist in newspapers or TV shows. This volume brings together scholars from various disciplines and invites its readers to consider the role played by both conventional and new media in the rise of this political movement. Its focus is not limited to the USA nor the UK, but investigates populism in countries such as Turkey and Spain. It will appeal to readers interested in classical populism and polarization studies, as well as those interested in post-truth studies.
Untold Stories of the Spanish Civil War
This is the first scholarly volume to offer an insight into the less known stories of women, children, and international volunteers in the Spanish Civil War. Special attention is given to volunteers of different historical experiences, especially Jews, and voices from less researched countries in the context of the Spanish war, such as Palestine and Turkey. Of an interdisciplinary nature, this volume brings together historians and literary scholars from different countries. Their research is based on newly found primary sources in both national and private archives, as well as on post-essentialist methodological insights for women’s history, Jewish history, and studies on belonging. By bri...
Management for Digital Transformation
This book is a comprehensive resource for managers, engineers, researchers, academics, and professionals from various fields seeking to grasp the complexities and opportunities presented by digital transformation. It goes beyond the superficial understanding of digitalization, delving into the intricacies of this transformative process and its profound impact on organizations. By exploring the latest developments and insights from around the world, readers will gain a deep understanding of how digital transformation influences not only technological aspects but also human resources, processes, relationships, and information management. With a critical lens, this book addresses the challenges...
Social Media and Society
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Organizational Innovation in the Digital Age
This book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the digital economy. It explains how organizational innovation can be used to improve business’s development, performance, conduct and outcomes. Contributing to stimulate the growth and development of each individual in a dynamic, competitive and global economy, the present book can be used by a diverse range of readers, including academics, researchers, managers and engineers interested in matters related with Organizational Innovation in the Digital Age.
Millennials Talking Media
"Inconceivable!"; "Long hair don't care"; "You shall not pass!"; "I'll be back." The way we read these lines - whether or not you picture Gandalf standing at the edge of a cliff and hear the deep monotone of the Terminator - makes it clear that media consumption affects our everyday lives,language, and how we identify as part of a group.Millennials Talking Media examines how U.S. millennial friends embed both old media (books, songs, movies, and TV shows) and new media (YouTube videos, videogames, and internet memes) in their everyday talk for particular interactional purposes. Sylvia Sierra presents multiple case studies featuringthe recorded talk of millennial friends to demonstrate how an...
Padres y madres en serie
La tercera edad de oro de la ficción televisiva ha favorecido la proliferación de series de gran despliegue técnico y a la vez de narrativas que describen la intimidad y la rutina cotidiana de los protagonistas. Son obras que nos presentan personajes alejados de la heroicidad, representados a menudo dentro del espacio doméstico, que ha pasado a ser un lugar clave para la descripción y evolución de los personajes. Partiendo de la premisa que la ficción televisiva desarrolla una clara función de referencia y legitimación social, creando estereotipos y modelos en los que los espectadores se identifican, este libro analiza veinte de las series contemporáneas más populares, reflexionando sobre el rol paternal y maternal de sus protagonistas. En algunas series se encuentran ejemplos que se alejan de la descripción de la familia patriarcal convencional. Destacamos así la pluralidad de discursos que se están ofreciendo, aunque también observamos que muchas de ellas, a pesar de un envoltorio transgresor, siguen reproduciendo roles que alimentan los valores familiares tradicionales.
Understanding Digital Marketing
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Trends in Radio Research
This book explores how academia seeks to systematize the changes taking place in radio in its adaptation to the digital era. The individual chapters here investigate the most important issues currently under study by researchers in the medium of radio, tackling such key questions as the future of the radio spectrum, the new commercial radio business models, the function of community radio stations, and the development of university radio stations, amongst others. As such, this volume is integral to an understanding of the compound dimensions of the sound and radio media research currently being carried out in countries as varied as the United Kingdom, Spain, Poland, Finland, Portugal, Brazil and Argentina.
