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The Behavioral Advantage
Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and this book reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop a carefully plotted opening game, with the following internal factors being fully aligned: values, policies, practices, and behaviors. A smart and efficient middle game lets the company build and strengthen its position, and the endgame assures victory and lays the groundwork for future business. Just as individual customers do, B2B customers remember those companies whose behavior consistently and significantly outshines even strong competitors. These firms create a lasting advantage -- and reap the profits that come with it.
New Voices Playwrights Annual Anthology of Short Plays 2017
The fourth annual anthology of short plays from New Voices Playwrights Theatre and Workshop.
The Elements of Power
Discover invaluable insights about power and leadership with up-and-coming influencers from the former CEO of a global consulting firm. Author Terry R. Bacon teaches you how things like your own knowledge, expressiveness, history, character, network, and reputation can open the complex combination lock to true leadership and irresistible influence. Whether you’re interested in taking on a more substantial role in your professional or personal life, these tools already at your disposal are the key to achieving success. Applying the latest research on the nature of power all over the world, Elements of Power shows you: how power works in organizations, how people use and lose power, the relationship between power and leadership, what makes famous people powerful, and how to lead and influence others more effectively. Complete with examinations of key business figures and world leaders and a handy self-assessment tool, Elements of Power offers an accessible and unprecedented pipeline to the many sources and types of internal and external power and provides insights on how to leverage each and how to exert the most important power of all: the power of will.
The Pause Principle
Nearly everyone experiences the suffering of overwork, over-stimulation, overachievement, and hyper-expectation. More than just a work or philosophy or spirituality, "The Pause Principle" provides real tools and practices to make pausing a part of every leader's life.
Powerful Proposals
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm: * assess their "winner or loser" proposal status and take proactive steps to become a winner * address the ""Big Four"" questions that a proposal must answer to be successful * create "A+" proposals in less time with less wasted effort via a simple, repeatable process * neutralize the issue of price when the firm is not the low-price provider Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
Good Company
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