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Social
Being social is as fundamental to our survival as our ability to navigate the world through vision and reason. In this book, Matthew Lieberman draws on the latest research in the newly emerging field of social cognitive neuroscience to show that social interaction has moulded the evolution of our brains: we are wired to be social.
Connected: The Amazing Power of Social Networks and How They Shape Our Lives
Based on exciting discoveries in mathematics, genetics, psychology and sociology, ‘Connected’ is an innovative and fascinating exploration of how social networks operate.
Paid, Owned, Earned
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.
The Txt Book
This book is a guide to using cell phones, texting and facebook for the beginner to the advanced. It is designed for users of all ages and skill level. The book was designed to give suggestions on when it is best to talk on the phone instead of text, as well as how to use emoticons and abbreviations. Ideas were generated from everyone in the First Year seminar class entitled Social Connectedness in the Age of Technology and was a fun learning experience for all!
Engagement Marketing
A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract ...
The Public Space of Social Media
Social media is restructuring urban practices–through ad-hoc experimentation, commercial software development, and communities of participation. This book is the first to consider how practices contained within social media are situated within a larger genealogy of public space, including theories of communal identity, civitas and democracy, the fete, and self-expression. Through empirical research, the actual social practices of participants of networked publics are described and analyzed. Documenting how online counterpublics use the Internet to transmit classified photos, mobilize activists, and challenge the status quo, Tierney argues that online activities do not stop in online conversations; they are physically grounded through mobile GPS coordinates which are then transformed into activities in physical space—the street, the plaza, the places where people have traditionally gathered to demonstrate and express their opinions publicly.
Loneliness: Human Nature and the Need for Social Connection
Based on groundbreaking research showing that prolonged loneliness can be as harmful to your health as smoking, Loneliness is “one of the most important books about the human condition to appear in a decade” (Daniel Gilbert, author of Stumbling on Happiness). University of Chicago social neuroscientist John T. Cacioppo pioneered research on the startling effects of loneliness: a sense of isolation or social rejection disrupts not only our ability to think and will power but also our immune systems, and can be as damaging as obesity or smoking. On the flip side, social connection can be a powerful therapy. Cacioppo’s sophisticated studies relying on brain imaging, analysis of blood pres...
Connection Generation
A fascinating and remarkable study of how connection affects our place in society and business and the challenges and opportunities this connectedness presents.
Mobile Technology for Adaptive Aging
To explore how mobile technology can be employed to enhance the lives of older adults, the Board on Behavioral, Cognitive, and Sensory Sciences of the National Academies of Sciences, Engineering, and Medicine commissioned 6 papers, which were presented at a workshop held on December 11 and 12, 2019. These papers review research on mobile technologies and aging, and highlight promising avenues for further research.
Analyzing Social Media Networks with NodeXL
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media,...
