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Global Urban Monitoring and Assessment through Earth Observation
Cities and towns are the original producers of many of the global environmental problems related to waste disposal, and air and water pollution. There is a rapidly growing need for technologies that will enable monitoring of the world's natural resources and urban assets, and managing exposure to natural and man-made risks. The Group on Earth Obser
On Leadership
Every day, leaders around the world make decisions that affect millions of people. The results of these decisions are mixed. Sometimes—like when Nelson Mandela led the fight against apartheid—our leaders inspire positive change on a grand scale. But at other times—like when various leaders failed to respond adequately to Hurricane Katrina—poor leadership yields disastrous outcomes. Anyone can claim to be a leader in times of calm, but crisis situations sift the true visionaries from the false ones. Recent events in global affairs make it increasingly apparent that nations must cultivate and encourage true leaders—and eschew false ones—if they hope to survive. Fortunately, effecti...
CORP 2012 - Proceedings/Tagungsband
RE-MIXING THE CITY - Towards Sustainability and Resilience? There is nothing permanent except change. (Heraclitus) Cities worldwide are facing rapid social, economic, environmental, technological and cultural changes such as: rapid urbanisation, aging of society, security issues, housing emergency, new solutions on mobility, integration of immigrants, food and water shortage, etc. Especially in times of economic crisis and demographic changes in cities, it is necessary to think about how to best handle what we have, and therefore "RE-MIXING THE CITY" is a challenge to manage and re-combine the elements which make our modern cities in order to better respond to change.
Identitätsorientierte Markenführung im Tourismus
Auf Basis theoretischer und empirischer Analysen entwickelt Isabelle Thilo ein internes Markenführungsmodell für Destinationen. Im Rahmen ihrer Untersuchung analysiert sie die Einflussfaktoren der relevanten Zielgrößen sowie die Fragestellung, wie sich die Forderung nach Identifikation der internen Anspruchsgruppen, z. B. aus Hotellerie und Gastronomie, mit der Marke und der Umsetzung in markenkonformes Verhalten in der Praxis realisieren lassen. Hierzu verdeutlicht sie die Relevanz der Kooperation mit den Stakeholdern und zeigt Ansätze zur Implementierung der Prämissen der identitätsorientierten Markenführung in das Destinationsmanagement auf. Denn steigender Wettbewerbsdruck sowie die Zielsetzung, sich mittels einer starken Marke zu profilieren, bestimmen auch die Tourismusbranche und die Handlungsweisen ihrer Akteure.
